Melia announced last week that they had signed a lease for their INNSIDE brand at a new 20-story building on West 27th street, between Sixth and Seventh Avenues, in New York City.
The hotel is expected to open in 2016. The chain is also planning to open properties in key (Latino) markets in the US such as Miami and Los Angeles.
Here’s the press release from Melia:
- The New York City NoMad area new-build will provide business and leisure guests convenient access to top sites from the quaint Flower District when it opens in 2016
- Meliá Hotels International’s aggressive global expansion strategy includes upcoming announcements of development projects in major U.S. gateway cities, adding to their 40-country presence
The newest addition to the INNSIDE by Meliá hotel brand will bring a lifestyle-business experience, efficient and smart service, contemporary design and the latest technology to New York City’s NoMad area when it opens 2016. With the signing Meliá Hotels International continues progressing with its global growth strategy which, during 2013, achieved the milestone of operating hotels in 40 countries around the world.
The new INNSIDE Manhattan will be located in a 20-story new ground-up construction building on West 27th Street, between Sixth and Seventh Avenues, just a few minutes away from the Empire State building, and a short distance from Times Square. Its proximity to Penn Station and Madison Square Garden gives it great transport links and a privileged location. With 313 rooms, a three-meal restaurant, bar and meeting rooms, the new INNSIDE will complement the flourishing development surrounding the NoMad area and Flower District.
As part of its growth strategy, Meliá Hotels International plans on opening new hotel projects in key gateway cities such as New York, Miami and Los Angeles. The properties will be geared towards both leisure and business tourism and supported by their strong Mediterranean heritage and international leadership in the leisure tourism segment.
“We have identified specific large North American cities, whose Latin influence and cosmopolitan atmosphere provide brands like Meliá, ME by Meliá and INNSIDE by Meliá an extraordinary opportunity for development,” said Gabriel Escarrer, Vice Chairman and CEO of Meliá. “It has long been a goal for us to establish a presence in New York City, and Manhattan specifically, with INNSIDE by Meliá, already a tremendously successful brand in Europe for both business travel and for urban escapes.”
“The significance of this property to Meliá Hotels International is profound, the originally German brand will bring a fresh and innovative hotel concept to North America,” said Alvaro Tejeda, VP of Meliá for the Americas. “With our strategy for INNSIDE to develop into an international brand, we have been able to leverage new business opportunities and projects within Europe, China, Indonesia and Latin America offering profitable investments for developers.”
I am somewhat confused with this INNSIDE brand? You can find it in some cities in Germany and Spain. The Melia describes it as “Urban lifestyle hotels for business and leisure”. Is this something between W and Aloft?
Melia has its Melia Rewards program that doesn’t appear to be very rewarding. The Melia is only well represented in Spain and some other Latin counties and missing on many international key markets, although it has 350 hotels.