Hilton HHonors Unannounced Hotel Category Changes & Stealth Devaluation In Making?

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A LoyaltyLobby reader contacted me earlier today regarding an apparent hotel category change that is going to take place on April 15, 2014. I dug a little bit deeper and there seems to be several hotels moving up in award category next month.

Hilton HHonors 2014 Devaluation

Hilton made a significant adjustments to its hotel award categories back in 2013 and the number of points required for most sought after awards often more than doubled. You can read more about these changes here.

You can access Hilton’s web page for hotel awards here.

Hilton HHonors 2014 Devaluation Standard Categories

Hilton also announced that they were implementing a seasonality within the award categories and this is one of the reason why it can be difficult to tell for many hotels IF they have moved up/down in award categories. Hotel that requires 50,000 points per night could be in award category 5, 6, 7, or 8.

You can access Hilton’s “Standard Room Rewards Pricing” tool here.

Please leave a comment or email me if you have seen other hotels moving up in award category/number of points required for a free night.

Doubletree Goa

Hilton HHonors 2014 Devaluation April 15 DT Goa

The number of points required changes on April 15, 2014, from 5,000 to 20,000 points per night. This would imply that the hotel is moving from award category 1 to 3.

Doubletree Atlanta Airport

Hilton HHonors 2014 Devaluation April 1 DT ATL Airport

The number of points required for a free night changes on April 1, 2014, from 10,000 to 20,000 points per night.

Conclusion

It is difficult to tell how widespread these hotel award category changes in early April are, as Hilton has not released a list of hotels moving up/down. I have contacted Hilton and requested a statement, but have not yet received it.

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