Le Club Accorhotels announced today the positive changes to its loyalty program that are effective July 1, 2014. I already wrote a preview of these changes last week (access here).
The main benefit is that more hotels are participating: midweek stays at ibis hotels in France are now eligible and the previously non-participating Australian properties will partake to the program as well.
You can access Le Club Accorhotels web page for these changes here.
The number of Le Club Accorhotels points that you earn based on your status will increase:
Le Club Accorhotels (Base) = 5%
Le Club Accorhotels Silver = 6.2%
Le Club Accorhotels Gold = 7.4%
Le Club Accorhotels Platinum = 8.8%
I have calculated the “cash back” rate for earning points at full service properties. I will do an updated post (percentage grid) with all the brands included once Accor has all the information up on its website,
Those that purchase ibis business card subscription will receive automatic Le Club Accorhotels Gold status.
Here’s the press release from Accor regarding these changes:
Accor’s strength are the lower end properties that I have very hard time to get too excited about. Many of the Accor’s higher end properties don’t have lounges, so offering complimentary breakfast for Gold and Platinum members would have made sense considering the benefits that Hilton, Hyatt, Marriott & Starwood are offering.
Personally, I pay when the rates are low and use points when the rates are high. There is no advantage for doing this with Le Club Accorhotels where both earning and burning rates are directly tied to the paid rates.
One of the benefits of increasing the base earning rate is that most of the double/triple/quadruple points promotion are based on it. Even as a Gold or Platinum members, you are likely benefit of it.