Kimpton Introduces Karma Rewards (InTouch Is Gone)

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Kimpton has been teasing for the past few weeks about the enhancements coming to its InTouch program that is now called Karma Rewards.

Kimpton Karma Rewards

There are 4 levels in it’s program, Tier 1 being the lowest and Inner Circle the highest. When you sign up for the program, you will start at the base level that is the Tier 1.

You can access Kimpton’s web page for Karma Rewards here:

Here’s the benefit grid from the Karma website:

Kimpton Karma Rewards Benefits 1

Kimpton Karma Rewards Benefits 2

The requirement for Inner Circle status has been lowered from 15 stays of 45 nights to 14 stays or 40 (requalification used to require less) nights. Remember that Kimpton recently changed the maximum number of nights that one can earn from a stay to 21.

Previously, the terms and conditions was referring to an upgrade for Inner Circle members and later was referring to one category upgrade. Now the terms and conditions are explicitly excluding suites from room upgrade pool. There is nothing preventing individual properties to continue upgrading to suites, but that it is not something required by the program.

The program also promises greater award availability for Inner Circle members, but you have to wait and see if this is true. Kimpton limits the award availability when using certificates even when base level rooms are available for sale.

More Karma For Social Interactions?

Kimpton Karma’s proprietary formula considers brand engagement such as booking directly on KimptonHotels.com, traveling with a pet and social media interaction, all of which have the potential to boost members’ Kimpton Karma and help a member move up in tier progression. Based on engagement and stay history, members move up in tiers, and each tier level provides associated personalized perks and experiences. In addition, with every stay, members enjoy perks such as free WiFi, a “Raid the Bar” voucher (a $10 credit toward a great experience at the adjacent Kimpton restaurant bar or a treat from the mini bar), in-room spa service discounts, a complimentary treat from Kimpton chefs, customized welcome amenities, room upgrades based on availability, occasional fun surprises, like a make-your-own cocktail station with a guest’s favorite spirit or sports-themed treats with the guest’s hometown team as inspiration. The more Kimpton knows about members and the purpose of their visit, the more employees can make the experience unique, personal and fun.

Kinda interesting, but I can see some more Twitter & Facebook pollution for people trying to get more Karma.

Conclusion

All the hotels chains are trying to better tailor their programs for more individualized rewards for their members. SPG and now Hyatt are offering Ambassadors or Concierge for their highest level guests.

Having this higher tier for social interaction is an interesting aspect and may lead to more praise from the membership in hopes of a higher status. Let’s hope that Kimpton has thought out this one well.

Karma remains a good program for those that mainly travel to the west coast of the US or other cities that Kimpton has presence. The program is rewarding in terms of free nights when you combine the number of properties visited awards in addition to the ones based on the number of nights and/or stays.

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