Southwest Airlines has been sending out emails today for buying and gifting Rapid Rewards points at 40% discount between now and July 31, 2014.
You can access this offer on Southwest’s buy Rapid Rewards points website (handled by Points.com) here.
The price of a Rapid Rewards points purchased under this offer is 1.96 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares and 0.83 cents for Business Select fares.
It makes no sense whatsoever to purchase Rapid Rewards points at 1.96 cents each, when the maximum value that you can get out of them is capped at 1.4 cents each. The only time I could consider buying would be if I would need to top off an account (small number of points) for an award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points and ticket are cancelable.
Buying points purely because they are on sale doesn’t often makes much sense. This is one of those sales that is very difficult to justify unless you need low number of miles for an award.
Here are the terms and conditions of this offer:
Offer is valid between July 24, 2014, 00:00:01 a.m. CST and July 31, 2014, 23:59:59 p.m. CST. Member will receive 40 percent bonus points when buying points. For gifted points, recipients will receive a 40 percent bonus of Rapid Rewards Points. Transfer transactions are not eligible for this offer. Transactions are nonrefundable and nonreversible. Purchased/gifted points and bonus points do not count toward A-List, A-List Preferred, or Companion Pass qualification. Points can be purchased in blocks of 500 with a minimum initial purchase of 2,000 points and a daily maximum of 60,000 points can be purchased or gifted by a Member with no annual maximum. Prices are in U.S. Dollars and include all applicable taxes. All Rapid Rewards rules and regulations apply.