LoyaltyLobby Turned 3!


I can not believe that another year has passed and it has now three years since the first post on LoyaltyLobby appeared on September 15, 2011.

LoyaltyLobby 3 Years

I just read what I wrote when the website turned 1 (access here) and then when it turned 2 (access here) and I can still agree with both pieces 100%.

The Mission

My goal since the beginning has been to provide timely, correct, and actionable information about all the major hotel loyalty programs and airline programs for a global audience without nonsense and superlatives.

The Programs

The problem I have with many of the programs is that they promise you the moon and then deliver whatever. The ever changing terms and conditions are obviously tilted to the benefit of the program/company.

I personally believe that all these programs would function better if they would simply under promise and over deliver and simplify the T&C’s to bare minimum.

The Layout

This is something that I already wrote a year ago, but we have not been able to find an acceptable solution yet. Readers access LoyaltyLobby using number of devices from traditional computers to tablets and smart phones. The current theme that we use is not responsive, although we have implemented a solution for smart phones.

I truly hope that we can find something that works in the next few weeks. There are some beautiful themes out there that we could just plug in, but I would never accept form over function (this is basic design principle).

If you know some good web design that LoyaltyLobby could use over WordPress or have a suggestion what you would like to see in our new layout, please drop me an email.


LoyaltyLobby has come a long way during the past three years and will certainly continue this way over the next 12 months. The US based airline programs are moving to award miles based on the spend instead of miles flown. It is interesting to see if this spreads to other countries as well.

Remember that you can always email me about what you would like to see here on LoyaltyLobby, offers that you receive from loyalty programs and other travel related issues you may have.

On a side note, now I also know that the September 15 is the independence day of Mexico and the fireworks in the Cancun city center were quite impressive (and hardly any tourists around – I guess that they are afraid of leaving the hotel zone).

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