Hilton HHonors has new targeted up to 40% bonus offer for buying or gifting points until October 22, 2014.
You get the 40% bonus when buying more than 20,000 Hilton HHonors points at a time.
You can check your eligibility for this offer here.
The price of a Hilton HHonors point under this offer is 0.71 cents each ($400/56000).
Buying Hilton HHonors points at thus price generally makes no sense at all. I would say that a fair value of a Hilton HHonors point is roughly one third of a cent.
You could argue that in special instances such as finding a category 1 hotel where you actually would want to stay could be considered a deal at this price. Those are very rare though.
Here are the terms and conditions of this offer:
This is an exclusive offer only for members who receive this email and is not transferable. Each HHonors member or Mutual account may purchase no more than 40,000 “Non Reservation Points” in a single year. Points purchased do not count towards elite tier qualification. Points.com and Hilton HHonors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase and Gift pages on HHonors.com. The up to 40% bonus is available for purchases made between October 8, 2014, at 12:01am ET and October 22, 2014, at 11:59pm ET. All purchases are non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipients Hilton HHonors account within 24 hours of the completed transaction. Buy and Gift transactions are final and non-refundable. All Hilton HHonors program terms and conditions apply.