Starwood Preferred Guest members that have had Platinum status for at least 10 years (no need to be consecutive) and 500 qualified nights are awarded lifetime status (theirs or SPG’s).
I started relatively late with Starwood compared to Hilton, Hyatt, IHG and Marriott, and have now been 7 years Platinum member and have 462 qualified nights.
You can learn more about the lifetime Gold and Platinum requirements here.
I haven’t really changed too much of my stay behavior, but had to get in a few stays in late 2013 to ensure that I have the Platinum status renewed for 2014 and no gap years in between. As you can see from the screenshot above, I have the nights mostly done, but need three more years.
Lifetime statuses with airlines and hotel programs can come handy. I don’t have to worry yearly about meeting the status requirements with one of the Oneworld and Star Alliance airlines as I have lifetime Platinum with American Airlines (close to 3 million lifetime miles) that maps to Oneworld Sapphire and lifetime Premier
Executive Gold with United Airlines (1.2 million lifetime miles) that maps to Star Alliance Gold.
On the hotel programs, I am on track for Marriott lifetime Platinum (need 200 more nights) and the SPG one. The Hyatt’s $200,000 spend requirement is difficult for me to reach and neither Hilton or IHG have currently lifetime programs.