When I was staying at the InterContinental Toronto Centre last week, they had quite a membership drive going on with the banner displayed below along with refreshments.
Although I am a Royal Ambassador member that this banner doesn’t cover at all (shouldn’t IC be promoting an Ambassador program?), I decided to have a look and was surprised about all the incorrect information.
This banner was probably done in 2013 considering that it has the information about the free Internet with a note *beginning in 2014. I am not covering the first three lines because they don’t really affect loyalty members per se and the number of properties for all brands is off by roughly 10%.
No Point Expiration:
– The Hilton HHonors does have point expiration if no activity for 12 months.
No Black-Out Dates on Reward Nights
– Individual Marriott properties can have black-out dates and many do. Marriott doesn’t have program wide black-out dates, however.
– Hilton doesn’t have black-out dates.
Point Transfer to any Member
– You can transfer IHG Rewards Club points to any member BUT it costs about the same as buying points during points sale. This is processed by Points.com.
– Marriott does allow combining points for an award from more than one account. You have to fill out and fax a form, but this is done without a fee.
– Starwood allow members that have had their account addresses at the same place of minimum of 30 days transfer points between accounts. There is no fee for this.
Comparisons such as this between programs are not usually worth a lot. Loyalty programs can just feature specific benefits that they have and none of their competitors do. I would say that Hilton, Marriott and SPG are more loyalty programs compared to IHG Rewards Club, which is more of a points program for free nights (very few hard benefits). The InterContinental Ambassador program is a loyalty program.