Le Club Accorhotels launched a very lucrative promotion for a flat 5,000 bonus Air Canada Aeroplan miles per stay for stays between October 1 and December 31, 2014 (read more here).
There was an unintended consequence of this promo that allowed anyone participating in it earn Le Club Accorhotels Gold status after just one stay and Platinum after three (read more here).
Earlier this week Le Club Accorhotels deactivated the Aeroplan promo page on its website (supposed to be here), but Air Canada Aeroplan still continued to promote it on their website until October 30th.
Then on Wednesday, a Le Club Accorhotels representative made the following post on a FlyerTalk (access here).
I have been following this thread throughout the day and contacted HQ following your concerns. I have just received the following information about the Air Canada offer:
– The offer expired at midnight (Paris time) yesterday the 27th October. Due to an unexpected amount of participants the number of rooms available for this offer were quickly filled up.
– However, not to panic! All reservations made before midnight on the 27th will be taken into account and you will receive the 10 000 bonus points!
– There are no plans to reactivate or continue this specific offer at the moment.
Accor would like to thank its members for their, albeit unexpected, enthusiasm and regret that the original expiration date could not be maintained.
The claim that “number of rooms available for this offer were quickly filled up” is nothing but a lie. Accor cannot even calculate how many rooms eventually will be consumed by the members that have Air Canada Aeroplan chosen as their preferred airline partner and the auto-conversion enabled.
Also, just changing your earning preference to Air Canada Aeroplan and enabling the auto-conversion was enough to activate this offer. There was no registration requirement.
There is nothing in the terms and conditions of the promotion (access my post here) that would allow Le Club Accorhotels just to suddenly cancel the promotion as if it had not even existed while their partner Air Canada Aeroplan continued to promote it on their website.
How many Le Club Accorhotels members that have decided to participate to this offer reads FlyerTalk or LoyaltyLobby?
As you can see from the account statement above, the points for the 5,000 Aeroplan promo are no longer posting, although the reservation was done before this “imaginary” promo withdrawal date.
Accor has also withdrawn the triple Aeroplan miles promo that was supposed to be active and posted to earlier stays.
Le Club Accorhotels should be ashamed of putting an offer out there and withdrawing it early without notifying anyone while their partner continued to promote it. There is no excuse for this. If the people putting an offer such as this out there was not aware of how popular it would become, heads should roll.
Accor has tried to spice up the benefits and the point earnings of its program heavily in the recent past to become a program that one could take seriously. Canceling an offer without any notice doesn’t build any trust among the membership. How could anyone take a hotel program such as this seriously?
Many Le Club Accorhotels members have done and continue to do non-cancelable reservations based on the information provided by Accor and Air Canada’s Aeroplan. It is Accor’s responsibility to honor the offer unless they inform their entire membership that it has been withdrawn.
As I pointed out above, even the stays that were booked before this new booking deadline are no longer posting correctly and will likely require a long “fight” with Accor’s customer service to get them fixed.
If you have stays coming up that you booked hoping to get the accelerated status and the bonus miles and you don’t want to have a prolonged fight with Accor to get them posted , I would switch my earning to British Airways Executive Club.
You would earn 2,500 bonus Avios per stay that should post as 5,000 bonus points first before the conversion kicks in. This would allow you to earn Gold status after 2 stays and Platinum after 5. Not a bad offer at all. You can read more about this here.
If you want to take the Accor for a ride with this Aeroplan offer, you could just continue booking and staying at the hotels. Unless Le Club Accorhotels post the miles to Aeroplan, you could take them to the small claims court.