LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
No Result
View All Result
ADVERTISEMENT

Pros and Cons of Hilton HHonors

by John Ollila
December 31, 2014
Reading Time: 9 mins read
24

It is time to revisit the Pros and Cons of Hilton HHonors based on the developments of the past 12 months.

Pros and Cons Hilton HHonors

What do you think are strengths and weaknesses of the Hilton HHonors program? Leave your opinions below.

You can access Hilton HHonors webpage here.

ADVERTISEMENT

Pros

– Quick email turnaround time

– Stays rarely post incorrectly

– Number of properties in the United States

– Nice mix of brands

– The number of partner airlines

– Breakfast

– Never ending promotions

– Promotions with airlines (NEW)

– Hilton Guest Assistance

– Many discount programs i.e. MVP, Corporate Benefits Employee Offer, Europe Government and Gold medal rate

– Best mid-level elite status Hilton Gold

– Diamond treatment at properties in Asia

– Nice mix of properties: Hampton Inn/HGI vs DoubleTree/Hilton vs Conrad/WA

– Promotions to get Gold status

– Benefits usually honored on third party bookings & opaque stays (Priceline/Hotwire)

– Award types

– Stay/night credit for award stays

– Points & Money Awards

– Lifetime status (NEW)

Cons

– Diamond desk can be less than helpful at times

– Overpriced awards in the lower end properties

– No premium internet access for Gold and Diamond members (NEW)

– Seasonal award pricing

– Points requirements within the award category can vary

– Stealth devaluation made easier

– Non-participation properties for global promotions (NEW)

– Unannounced category changes

– Best Rate Guarantee (NEW)

– Somewhat confusing brands Hilton vs DoubleTree. What makes a Waldorf-Astoria?

– Inconsistency within a brand i.e. Hilton

– Diamond benefit inconsistency

– Missing on some markets – international presence not that great (ie. China)

– Quite a few dated properties

– Missing a hip brand

– Budget brand missing

– Dull properties

– Very few benefits of being Diamond over Gold

– Lack of lifetime status

– No real social media representatives

– Aggressive at expiring points for non-activity

Pros and Cons Hilton HHonors Brands

Positives of Hilton HHonors

Quick email turnaround time

I have found out that Hilton is one of the better companies at replying to emails that I have sent them. The reply usually comes within a few hours of sending it. They also don’t force you to use a web form but you can just use a regular email address i.e. gold@hilton.com or diamond@hilton.com.

Stays rarely post incorrectly

Hilton has been very good for posting stays and points correctly. I rarely have to remind them about a missing stay or points that have not been posted. Even then, I don’t have to fax/email them a folio, but they can see the revenue amount on their system.

Number of properties in the United States

Hilton has a very good coverage within the United States. It has a properties in most of the smaller markets as well. You can almost always find a brand within a Hilton portfolio like Hampton Inn that is geared towards the smaller markets.

Nice mix of brands: Hampton Inn/HGI vs DoubleTree/Hilton vs Conrad/WA

Hilton has a nice mix of brands from the luxury to the lower end.

Hilton has Conrad and Waldorf Astoria on the high end.

Hilton, DoubleTree, and Embassy Suites in the middle.

Hampton Inn, Hilton Garden Inn and Homewood Suites on the lower end.

The number of partner airlines

The number of partner airlines for double dipping is extensive. The only one that is missing is the Southwest.

Breakfast

Breakfast is one the strengths of Hilton HHonors program. You will have continental breakfast from Gold upwards. There are only very few limitations mainly at Waldorf Astoria properties.

Never ending promotions

Hilton rarely, if ever, has a period when they don’t have a global promotion going on. Also, there are often other promotions that you can combine.

Promotions with airlines (NEW)

Hilton is very aggressive with airline related promotions. The ones with the fixed number of miles per stay makes more sense for short and inexpensive stays.

Hilton Guest Assistance

Not all the stays are perfect and sometimes they might be even disastrous. One of the strengths is the Hilton’s Guest Assistance program. If the hotel screws up and don’t fix the post stay issue, Guest Assistance will issue a Be my Guest certificate that you can then use to pay for any Hilton property and the offending property gets charged for it.

Many discount programs i.e. MVP, Corporate Benefits Employee Offer, Little League, Europe Government

You can use several discount plans to make the Hilton stays affordable. I have mainly used the Corporate Benefits Employee offer, but there are others available as well.

You can access MVP offer here, Corporate Benefits Employee offer here, Little League Offer here, Europe Government offer here and Gold medal rate here.

Best mid-level elite status Hilton Gold

The Hilton HHonors Gold status is very easy to get through numerous promotions and fast track offers that I have also written about here. The Gold status will get you a complimentary internet access and breakfast and/or Club lounge access.

Diamond treatment at properties in Asia

All the hotel chains tend to have their top tier treatment at a different level in Asia and the Hilton is no different. I have been very satisfied with the treatment of me as a Diamond member at Hilton family of hotels in Asia.

Promotions to get Gold status

Getting gold status is easy with Hilton. There are normally airline related bonus offers or open fast track offers for Gold only for handful of stays.

Benefits usually honored on third party bookings & opaque stays (Priceline/Hotwire)

You don’t (normally) get stay credit or points for a stay booked through a third party site or opaque channel like Priceline/Hotwire. You do, however, receive the benefits associated with the status.

Award types

Hilton has regular, premium room awards & points and money awards. Depending of the length of your stay and property, the best award can often differ. There has been times when the premium room rewards have been cheaper than regular ones. Also, the points & money awards are sometimes a very good value.

Stay/night credit for award stays

Hilton does not penalize you for staying using awards. You will get points for the incidental spend and you will receive a stay/night credit as well that counts for qualifying for status.

Points & Money Awards

Hilton introduced Points & Money awards in 2012 that allowed you to pay partly in cash and partly points for your award stay. These are sometimes very good value and stretches your points further.

Lifetime status (NEW)

Hilton made an announcement this December that they would launch lifetime status in early 2015. We have to wait for the details, however.

Pros and Cons Hilton HHonors Locations

Negatives of Hilton HHonors

Diamond desk can be less than helpful at times

I have received sometimes very mixed service when calling Hilton’s Diamond line. As a matter of fact, I am no longer sure if they have one. Customer service agents that are less than helpful and that don’t often sound very professional.

Overpriced awards in the lower end properties

Hilton’s strength is NOT awards at your bread & butter Hilton locations over the weekend. You are far better off for paying for these and then redeeming for a grand vacation in Maldives instead.

No premium internet access for Gold and Diamond members (NEW)

Hilton has been very aggressive of offering premium internet for extra cash that is not comped for Gold or Diamond members. The base internet is often so slow and bad that doing anything beyond checking your emails is borderline impossible.

Seasonal award pricing

The point prices for awards now can differ from month to month after the award chart revamp in 2013.

Points requirements within the award category can vary

There is no longer set number of points required for a free night from category 4 to 10. The number of points required for category 7 can be anywhere from 30,000 to 60,000 points per night.

Stealth devaluation made easier

Now that the points can vary within category, Hilton HHonors can do stealth devaluations much easier by just moving it from the low end within the category to high end.

Non-participation properties for global promotions (NEW)

Hilton requires hotels that participate to global promotions to pay extra for the privilege. Some hotels may feel that the business is so good that there is no need to attract extra. In 2014 there was a promo where large chunks of properties were not participating at all. Not good.

Unannounced category changes

Hilton HHonors had a number of interesting properties at 5,000 points per night that were promptly moved to require more points per night. Hilton made no announcements about these changes.

Best Rate Guarantee (NEW)

Hilton has a best rate guarantee, but doesn’t really fully stand behind it. Why offer it and make the T&C’s so convoluted that it is very difficult to match?

Somewhat confusing brands i.e. Hilton vs DoubleTree? What makes a Waldorf-Astoria?

All the hotel chains have this same problem. There are DoubleTree hotels that are better than Hilton’s, although they are supposed to be step below. Also, Hilton has somewhat misused the great Waldorf-Astoria brand and started to slap it on to number of so-so properties. i.e. Naples in Florida.

Inconsistency within a brand i.e. Hilton

What is a Hilton? There are likely Hilton’s that should be Hampton Inns. Most of the time you know what to expect when booking a Hilton hotel, but there are duds out there as well.

Diamond benefit inconsistency

This is greater problem in the North America and to some extent Europe probably because they get a greater share of Diamond guests. Some hotels go above and beyond what is required by the program while others do the absolute minimum required by the brand. It always makes me wonder why some hotels are keen to fly the flag, but unable to deliver the benefits?

Somewhat lacking international presence i.e. China

Hilton’s main strength on the coverage wise is the North American market. The chain has quite limited presence in markets like Asia.

Quite a few dated properties

Hilton has the same problem as Marriott. Some of the brand line up is getting tired and need to be either fixed or dropped.

Missing a hip brand like W or Andaz

Hilton doesn’t have an exciting lifestyle hotel brand like Starwood’s  W or Hyatt’s Andaz. As a matter of fact, Hilton recruited the team from Starwood that had been working on the W concept but the courts intervened.

Budget brand missing

Some can argue that the Hampton Inn brand that started as a budget one has increased to be quite expensive in some markets. Hilton is missing a true budget brand like Motel 6 (that Hilton’s parent recently bought) or Marriott’s Fairfield Inn.

Dull properties

You cannot say that any of Hilton’s current brands would be exciting or that you really could be proud of staying at them.

Very few benefits of being Diamond over Gold

Hilton has the best mid-level status and the benefits being Diamond over Gold are not that great. Diamond mainly helps potentially with better upgrades, problem resolution and on-property exceptions like early check ins/late check outs.

Lack of lifetime status

Marriott, Starwood and Hyatt all have published qualifications for lifetime status in each of their programs that is typically tied to number of years, number of stays, and/or amount of points earned/money spent.

No real social media representatives

Hilton doesn’t seem to have real social media team. They might have someone from marketing posting about promotions usually after every body knows about them.

Aggressive at expiring points for non-activity (New)

Hilton HHonors points expire (vanish) after 12 months of inactivity and Hilton doesn’t seem to be sending any reminders about this. You can read more about points expiry here.

Conclusion

Well. Not many changes during the past 12 months. I added two new positives and negatives. The lack of premium internet for Gold and Diamond members is serious disadvantage. It is interesting to see exactly what the lifetime Diamond requirements are going to be.

Previous Post

UPDATE: Indonesia AirAsia QZ8501 Crash

Next Post

LAST CALL: Purchase 50,000 Marriott Rewards For $625 (50K Max Every Calendar Year)

Related Articles

Suite Saturdays: Mayfair Suite @ London Hilton on Park Lane

Suite Saturdays: Mayfair Suite @ London Hilton on Park Lane

Freddo Zabaleta
January 28, 2023
12

Welcome to our weekly video review on hotel suites and rooms around the world! This week’s edition features the Mayfair...

UPDATE: Hilton Honors “Tier Last Call 2023 Promotion – Fast Track“ January 1 – March 31, 2023 (Updated Links )

UPDATE: Hilton Honors “Tier Last Call 2023 Promotion – Fast Track“ January 1 – March 31, 2023 (Updated Links )

John Ollila
January 26, 2023
5

Hilton has finally started to send out emails about its Tier Last Call 2023 Promotion, which we have already covered...

Hilton 25% Off Airline Staff Rate Plan

Hilton 25% Off Airline Staff Rate Plan

John Ollila
January 26, 2023
13

Like most other hospitality sector companies, Hilton offers discounts for airline staff members' personal travel. Hilton's discount used to be...

Upgrade Your Travel IQ

Make the most of your travel with our free and daily newsletter with the latest hotel and airline news and promotions.

We do not sell or share email addresses.

ADVERTISEMENT

Trending

Hilton Go Employee And Friends & Family Rate Plans
Hilton Honors

Hilton Go Employee And Friends & Family Rate Plans

July 25, 2021
Reader Question: Aegean Seats Kids To Business Class Middle Seats (Should Go Empty)
Aegean - Miles&Bonus

Reader Question: Aegean Seats Kids To Business Class Middle Seats (Should Go Empty)

January 29, 2023
Compensation Clinic: Burdock Hotel Autograph Collection Istanbul, Invoking Elite Benefit Guarantee
Compensation Clinic

Compensation Clinic: Burdock Hotel Autograph Collection Istanbul, Invoking Elite Benefit Guarantee

January 29, 2023
American Express New Centurion Lounge In Los Angeles Closed Until Further Notice
American Express

Confirmed: American Express Cutting Platinum Card Guest Access To Centurion Lounges From February 1, 2023

July 3, 2021
Flight Review: Iberia Business Class A350-900 (IB6585 BOG-MAD)
Flight Review

Flight Review: Iberia Business Class A350-900 (IB6585 BOG-MAD)

January 29, 2023

Top Categories

  • IHG Rewards Club
  • Marriott Bonvoy
  • Hilton Honors
  • Accor ALL
  • Airfare Of The Day
  • Starwood Preferred Guest (SPG)
  • Hyatt – World of Hyatt
  • Travel News
  • American Airlines – AAdvantage
  • British Airways
ADVERTISEMENT

All Categories

In Case You Missed It

Wyndham Rewards Award Category Changes February 22, 2023

Wyndham Rewards Award Category Changes February 22, 2023

January 24, 2023
Hyatt Regency Lisbon Charges 30 Euros Per Day To Use Hotel Pool?

Hyatt Regency Lisbon Charges 30 Euros Per Day To Use Hotel Pool?

January 24, 2023
Airfare of the Day –Business Class- SKYTEAM Madrid to Toronto from 1,374€

Airfare of the Day –Business Class- SKYTEAM Madrid to Toronto from 1,374€

January 26, 2023
Compensation Clinic: Burdock Hotel Autograph Collection Istanbul, Invoking Elite Benefit Guarantee

Compensation Clinic: Burdock Hotel Autograph Collection Istanbul, Invoking Elite Benefit Guarantee

January 29, 2023
Reader Question: Aegean Seats Kids To Business Class Middle Seats (Should Go Empty)

Reader Question: Aegean Seats Kids To Business Class Middle Seats (Should Go Empty)

January 29, 2023
ADVERTISEMENT

Since 2011, we have been helping millions of visitors like you untangle travel loyalty programs for free upgrades, flights and hotel nights.

Facebook Twitter Youtube Instagram

Site Navigation

  • About LoyaltyLobby
  • News
  • Reviews
  • Airfares
  • Contact Us

Hotel Promotions

  • Accor
  • Hilton
  • IHG Rewards
  • Marriott
  • World of Hyatt

Sign Up For Our Newsletter

Our free daily newsletter sends you the latest information on hotel and airline programs.

We do not share or sell email addresses.

Site & Contents ©2011-2023 LoyaltyLobby.com
Terms of Use & Privacy Policy

  • News
  • Hotel Promotions
    • Accor
    • Best Western
    • Choice
    • Fairmont
    • Hilton
    • IHG Rewards
    • Marriott
    • Radisson Rewards
    • Ritz-Carlton
    • Starwood
    • World of Hyatt
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
No Result
View All Result

© 2011–2023 LoyaltyLobby.com - Site & Contents