Back in 2013, Shangri-La’s Golden Circle turned 3 and to celebrate this offered up to 1,200 free points for those that played their birthday game for 6 weeks.
Those points were enough for a free night at number of their properties or food & beverage vouchers.
Now, however, Shangri-La has decided to deactivate and/or delete accounts that only played the game and which they believe may be duplicate.
A LoyaltyLobby reader alerted me about this issue when Shangri-La had deactivated their family member accounts for no reason. There were no limitations on the 3rd anniversary game that it would have been limited to just one member of a family or address.
Here’s the response from Golden Circle customer service after few round of emails a LoyaltyLobby reader had had with them:
Thank you for your e-mail reply of 8 January 2015.
We are pleased to confirm that with your cooperation, the verification process has been completed.
You may now reactivate your membership online account by the following steps:
To reactivate your account, please visit the Golden Circle website >www.goldencircle.shangri-la.com > click “Sign In” at the top left pane > click “Activate My Account” > enter your membership number, last name and e-mail address > click “Continue”. Then, follow the instructions online to complete the rest of the registration process. This is where you will assign your personal password.
GC Number Last Name E-mail Address
Once you have completed the process, you can immediately log in to your personal Golden Circle online account.
Should you encounter further difficulties in the process, kindly provide us with a screenshot of the error message, for our reference.
Mr. LoyaltyLobby reader, thank you for communicating with us. Should you have any further inquiries, please do not hesitate to contact us.
I have no doubt that more people ended up playing their 3rd anniversary game than the Golden Circle had originally planned and some may have even used those awarded points for a free night.
Why then suddenly start canceling & deactivating accounts more than a year later? I cannot make these stupid things up that some loyalty programs seem to think that are ok to do.
As a matter of fact, it seems that they had deactivated my personal account as well. I had a stay at Shangri-La property this week and tried to log into my account, after receiving the reader email earlier today, and it could not be located. I probably haven’t logged into it for more than a year because I don’t normally stay at their properties.