Hotel loyalty programs have recently gravitated more towards targeted promotions trying to get the guest stay more (and maybe offer no or bad promotions to those that truly stay a lot).
Where these programs get it wrong, however, is that they really don’t know how many nights you spend with the other chains. They may think that they have a lock on you when that couldn’t be further from the truth.
You can access my piece about the various Stay More – Play More offers here.
Hyatt Gold Passport Member With No Stays:
Hyatt Gold Passport Platinum member with no stays for years:
Hyatt Gold Passport Diamond member:
Does this targeting make any sense? The Diamond member that could actually complete the 65,000 offer is offered 20,000 points after 10 nights. What is the likelihood that a Platinum member that hasn’t stayed for years would suddenly stay 20 nights by the end of April?
Well, this Diamond member that was offered 20,000 points after 10 nights (the linked post above has my incorrect targeted offers listed) will certainly not stay a night more than 10 by April 30 unless Hyatt is willing to switch the offer.
Maybe Hyatt is taking the Diamond members for granted and feel that they don’t deserve the best offers? During the fall promo round many Diamond members didn’t receive any targeted offers at all, but Hyatt Gold Passport was willing to manually sign them up for their preferred version.