Marriott is currently having an interesting experiment with Netflix, Hulu and Pandora that allows guests access content directly using the TV sets.
This pilot is on-going at eight different Marriott locations that were not disclosed. It is also unclear if guests can use their own accounts to access these services of if they need to pay extra for access.
Here’s an excerpt from a Variety article that you can access here.
Hotel chain Marriott International is kicking the tires on an in-room entertainment service that lets guests stream Netflix, Hulu and Pandora on high-definition TVs — a potentially new revenue stream for the hospitality provider.
So far, the trial is limited to eight locations, which is just a drop in the bucket given that Marriott operates 3,900 properties in 72 countries. It’s not clear at this point if the test will move forward with a broader launch. And, of course, hotel visitors can typically access services like Netflix using their own devices via in-room Internet service.
But the idea is that Marriott could possibly capture incremental dollars from guests by bundling in streaming-content services for a premium.
I would hope that Marriott would ensure FIRST that the hotels are providing adequate bandwidth for the guests so that they could use their own devices to stream content from the internet rather than paying extra for the service.
The articles suggest that Marriott could perhaps bundle this with premium internet. Interesting to see if this pilot will result in a chain wide launch of some sort.