SkyMall that funny catalog usually found on seat pockets of many US airlines full of things that you would never really need has filed for bankruptcy protection this past Friday.
The company blames the lack of boredom that in the past made many of us to browse through their catalog for lack of sales.
Here’s an excerpt:
“Historically, the SkyMall catalog was the sole in-flight option for potential purchasers of products to review while traveling. With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog,” Xhibit said in a filing to the Securities and Exchange Commission disclosing its Chapter 11 bankruptcy.
Founded in 1990 to cater to airplane passengers with time and money to spare, SkyMall catalog’s often featured wacky product offerings and provided comic relief for travelers riffling through the seat pockets for light reading.
Its 2014 holiday catalog offered a Santa Claus Sculptural Glass-Topped Holiday Table for $129; and $1,000 Serenity Pods for cats and dogs, fitted with a wireless sound system and LED lights, which promised to gently rock them to sleep. More sensible offerings included travel-related items like passport wallets or wrinkle-free resort wear.
If you ever browsed this shopping catalog, you very fast came to conclusion that it was basically a train wreck of products, however interesting. There must have been enough suckers willing to pay for the garbage to keep them going for respectable 25 years.
What finally got to them was the introduction of the in-flight internet that have allowed passengers to browse their internet enabled smartphones, tablets or laptops instead of SkyMall catalog.