Accor Advantage Plus Is Now Accor Plus


Le Club Accorhotels Asia-Pacific paid Accor Advantage Plus program is now rebranded just Accor Plus.

Accor Advantage Plus Is Now Just Accor Plus

As far as I can tell from the press release and the new websites, the benefits are still the same including yearly free night and 10% off of Best Flexible Rates at Asia-Pacific hotels.

You can access Accor Plus website here.

READ MORE: Le Club Accorhotels Rate & Bonus Points And Miles Promotions

Here’s the Accor’s press release about this change:

Accor Advantage Plus, Asia Pacific’s favourite paid loyalty programme with over 350,000 members across 17 countries, has a new name and a new, more generous spirit. Relaunching as Accor Plus, the programme – with a rich history over 21 years – now enables its members to experience more at over 600 Accor properties across Asia Pacific.

More Destinations, More Styles, More Sensations, More Nights, More Experiences. Members have access to exclusive benefits including significant savings on accommodation, dining at over 800 restaurants, and a range of VIP member events and partner offers.

“The rebrand of Accor Plus is not just about a name change,” said Louise Daley, CEO of Accor Plus. “It is about giving travellers exclusive access to the best things about travel and dining, plus more. Accor Plus enables members to do more for less, with a focus on exclusive money-can’t-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”

The brand’s relaunch with a contemporary look and feel, is showcased through a dynamic new website, which enhances the member journey and provides greater inspiration for every trip. The Accor Plus team is also committed to creating bespoke events for members including everything from masterclasses with celebrity chefs or winemakers to diving with dolphins or the chance to meet the cast of theatre shows. In addition, members can accrue reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.

“We have listened to our members and understand they expect more from the programme than ever before,” said Louise Daley. “It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”


I would like to hear from LoyaltyLobby readers that have signed up for this Accor Advantage Plus program that is now Accor Plus. Have you received your early fees worth of benefits from the program? How much did you pay (the price is market dependent) and how easy is it to use the free night?