When an airline opens a new long-haul route, it usually is a big deal to the point that the CEO of the airline is on the flight and ceremonies at both ends.
Virgin Atlantic tends to go the extra mile and also knows what will get them free media publicity. The inaugural flight had the cast from the “Motown the Musical” performing.
<< Click above to watch a video of the performance >>
Some airlines know how to spice up their marketing and Virgin Atlantic is very good at this.
Let’s face it most of the flying is commodity nowadays and small touches such as this can make a difference and differentiates Virgin Atlantic from let’s say British Airways.