In the past, LoyaltyLobby already reported about the many interesting sign-up offers Rocketmiles offers for a variety of Airlines (access the latest one here). During my Malaysia Airlines flight to Beijing I realized they now also expanded to inflight advertisement.
I have personally used Rocketmiles a few times now when I needed a non-chain hotel or booked for family when the sign-up offers were especially good. The pricing is only slightly marked up compared to buying it directly from a traditional hotel booking website such as Expedia (depending on the hotel), however much to my surprise I found that some hotels offer a pretty high number of miles even without the signup bonus for consecutive bookings.
This is really quiet decent if you don’t participate in a hotel program and prefer to earn airline miles anyway. To earn and additional 3,000 Singapore Airlines Miles through the current promotion until 31st August 2015 you can access this offer here. Alternatively you can also sign up with the program of your choice.
It’s quiet common now that Rocketmiles offers a 5000 Miles bonus every once in a while for existing accounts so it would make sense you sign up now though the link above and then make a booking later once you get an email from them.
Rocketmiles must have an agreement with airlines such as Malaysia Airlines (MH/MAS) to promote the product through their Inflight Entertainment in order to get the deal on the way. They likely bought a good amount of miles, either pre-purchased or to be paid upon completion of transfer. It is no secret that MAS is a little bit cash strapped at the moment (quiet an understatement actually) and Rocketmiles might not have to pay anything for these adverts – just to get ‘the foot in the door’. I would not recommend using MAS Enrich as your program of choice though, there are far better options out there.
As far as booking through Rocketmiles goes I found it to be convenient and the rooms assigned to me decent. I wrote before that I value airline miles with ~25$ per 1000 if used wisely (namely First and Business Class Travel), this mitigates the rates for the hotel a bit, especially if there is the opportunity to book business travel as well.