A LoyaltyLobby reader forwarded me an email that he had received from Air Canada being an Altitude member about new benefits at Starwood affiliated hotels in Canada.
Air Canada Altitude is AC’s status recognition program separate from Aeroplan that the airline sold to Aimia.
You can access Air Canada Altitude here.
Here are the Altitude benefits (Google translation from French to English):
The Altitude benefits are Gold light, but the vouchers that one can receive by email are worthwhile.
Here’s the Gold and Platinum Fast Track Offer:
This is exactly the same fast track offer that is open for all, although it has never been “officially” published by SPG.
Conclusion
Is SPG about to launch another Crossover Rewards with Air Canada too in addition to Delta and Emirates? Marriott just expanded to Canada by acquiring the Delta hotels chain, so this could be a defensive move by Starwood as well.