After 14 years in the market, GOL has decided to update its livery and promises product & technology upgrades in 2016.
The airline, partly owned by Delta and Air France-KLM and which is also partnered with Etihad, continues to use its trademark orange color and the name.
Kakinoff Paulo, president of the Brazilian airline GOL:
“We are the same GOL, with the low cost DNA, only that this time with more services, a top product and at the forefront of the industry”.
“More solid and up-to-date, this new visual identity represents everything that we have conquered at this point and it’s also a new phase in our path, marked by the technology to meet our customers’ needs, uniting more comfort, convenience and focusing on service excellence”.
The company hinted that they’re upgrading technology, customer care, products and services, including the option of complimentary snack for customers (hopefully not expired ones as John had on his recent GOL flight read more here) and a new entertainment platform that includes WiFi and video TV.
I took a short flight from Sao Paulo to Rio de Janeiro on GOL and they really need to do something regarding their service and aircraft to make the experience a bit more pleasant. In México (where I have mostly flown) the quality of low cost carriers such as Interjet is about the same as AeroMexico.
Let’s hope that in the next year we’ll see some real enhancements. GOL would be the first airline in Latin America to have Wifi in some airplanes in 2016 (rollout expected to be complete in 2018).