Hilton To Introduce Digital Key In 2016 (2,500 Bonus Points For Testing This Year)

5 Comments

SPG has been using their Keyless at select locations in the US already for a while and now Hilton is introducing something similar for their HHonors members that have downloaded the app in 2016.

Hilton HHonors Digital Key

Members can use their smartphone to enter their room (and hopefully suite) using it as the key and bypass the front desk altogether.

The main benefit this year is:

In addition to receiving other benefits like free standard Wi-Fi when booking directly through Hilton, HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.

Here’s the press release from Hilton:

MCLEAN, Va.–(BUSINESS WIRE)–Hilton Worldwide (NYSE:HLT) today introduced Digital Key, an all-new feature of the Hilton HHonors app, providing the loyalty program’s members more choice and control over their entire travel experience. Digital Key now gives frequent guests the option to bypass the hotel check-in counter and access their rooms, as well as any other area of the hotel that requires a key, directly via the Hilton HHonors app on their smartphones. By early 2016, HHonors members will be able to use their smartphones as their room key to enter more than 170,000 rooms at 250 U.S. properties within the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands.

Since Hilton’s introduction of digital check-in with room selection last July – an industry first – HHonors members have digitally checked-in more than 5 million times to date. In that same time period, the HHonors app has been downloaded more than 2 million times, and customer feedback on digital check-in has been overwhelmingly positive, with 93 percent of guests saying they’ve felt satisfied or extremely satisfied with the experience.

“HHonors members can use digital check-in and room selection at more than 4,100 properties globally – and those who have used it have shared exceptional feedback,” said Geraldine Calpin, senior vice president and global head of Digital, Hilton Worldwide. “With Digital Key, we are making the guest experience even more seamless through our improved mobile app.”

The Hilton HHonors mobile app provides a number of benefits to members of the program who book directly though the app, Hilton.com, the Hilton reservations call center or via Hilton’s corporate travel partners. In addition to checking in digitally, selecting their own room from a floor plan or list and using their smartphone as their key, members can further customize their stay via the app by requesting amenities – like extra pillows, snacks or drinks – before arrival, or at any other point during their stay.

“Through our app, we’re giving HHonors members the ability to better control and personalize their stay with us,” said Calpin. “Imagine if an HHonors member is arriving at our hotel after a long trip or running late to a meeting, Digital Key can provide our frequent guests the added benefit of going straight to their room without stopping at the front desk.”

Digital Key provides guests with an additional convenient and secure way to access their room. Beginning the day before arrival, HHonors members who booked directly with Hilton may select their desired room on their mobile device using digital check-in and will be asked if they’d like a Digital Key during their stay. If the guest elects to use a Digital Key, it is issued as soon as the guest’s room is ready the day of their arrival.

When Diamond, Gold and Silver HHonors members arrive at the hotel, they can head straight to their room – without stopping at the front desk* – since they already digitally checked-in through the HHonors app. When the guest approaches their hotel room, they can simply press the virtual “unlock” button on the app to unlock the door.

Digital Key beta testing commenced earlier this month at the Hilton Alexandria Old Town in Alexandria, Va., and will continue through 2015 at select U.S. properties across four brands including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton. Digital Key will first be available on the iOS platform and, later this year, it will be offered to Android users.

In addition to receiving other benefits like free standard Wi-Fi when booking directly through Hilton, HHonors members who use the Digital Key this year at beta hotels will receive 2,500 Hilton HHonors Bonus Points.

The Hilton HHonors loyalty program is open to all guests and free to join – visit here for enrollment information. HHonors members always get our lowest price with our Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and Digital Key, and no hidden fees, only when they book directly through Hilton.

*Where available and allowed by local law

Conclusion

I see close to zero benefit of using smartphone as your hotel room key and bypassing the front desk. You often have to negotiate upgrades etc. during the check in process.

The goal for the longer term is to go more for the self service route that would allow them to use less people working at the front desk.

Do we really believe that these are secure? Shouldn’t take too long for someone to hack these allowing hotel rooms at their whim.

If you enjoyed this article, get our blog updates for free!

Previous articleSPG Hot Escapes For The Next 6 Weeks Book August 12 – 15, 2015 + 5% Extra For SPG Members
Next articleWHINE WEDNESDAYS: Terrible Hotel Internet In Spain

YOU MIGHT ALSO LIKE