As the Iran’s economic sanctions are starting to ease, Accor is is the first western hotel chain to re-enter the market by opening two new hotels next month.
Ibis is taking reservations starting on October 1 and Novotel from October 14. Both hotels are located at the Imam Khomeini International Airport (and really inconvenient for anything else than staying by the airport if flying in late at night or out early in the morning).
Here’s the announcement from Accor:
AccorHotels, the world’s leading hotel operator, today announced that it has signed a management agreement with Aria Ziggurat for its two inaugural properties in Tehran.
The new hotels – Novotel IKIA and ibis IKIA – are connected to the main terminal of Imam Khomeini International Airport and scheduled to open in October 2015. AccorHotels is the first international hotel group to launch its brands in Iran.
Sébastien Bazin, AccorHotels’ Chairman and CEO, said at a press conference in Tehran today: “We are very excited about signing this partnership with Aria Ziggurat in Iran. We are certain that Novotel and ibis will fit perfectly into the growth momentum that Iran’s hospitality sector is enjoying. Our brands are looking at huge growth potential in this country, which is home to almost 80 million people and is expanding its economy. Our ambition is to develop an important network in the country thanks to our global portfolio of brands covering all segments, from luxury to midscale and economy.”
Dr Mehdi Jahangiri, Aria Ziggurat’s Chairman, added: “We believe the expertise of international hospitality groups will upgrade local standards and existing levels of service in our hotels, and ultimately add value to our business. This important agreement with AccorHotels for the management of Novotel and ibis IKIA hotels in Tehran is a prosperous beginning that defines our new offer of hotel service along with an Iranian taste of hospitality and rich culture to our valued customers, partners and employees.”
Aria Ziggurat Tourism Development Co., as a subsidiary of SEMEGA, is the owning company of Novotel and ibis IKIA hotels with 4 and 5 star ratings in Tehran. It is a private company established and registered in 2010 under the laws of the Islamic Republic of Iran. Aria Ziggurat, SEMEGA, Tourism Bank and 37 other sister companies are all members of Tourism Financial Group, a leading holding company in Iran with over 4100 staff members mainly dedicated to developing the tourism and hospitality industry in the country.
The almost 500-room cluster hotels encompass a midscale hotel – Novotel IKIA (296 rooms) – and an economy hotel – ibis IKIA (196 rooms). Strategically connected to the main terminal of Imam Khomeini International Airport, within a 45-minute drive from downtown Tehran, the two new hotels are ideally positioned to attract domestic and international business travelers and tourists. Guests will enjoy a choice of Iranian and international cuisine, large meeting rooms and convention venues, and wellness facilities including spas, fitness centers and swimming pools.
I am planning to visit Iran next month for ten days or so. These two hotels are good if you need to stay by the airport. They are not really an option if you want to explore Tehran, however. Let’s hope that more international hotel chain would promptly re-enter the Iranian hotel market.