LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
  • News
  • Hotel Promos
    • Accor
    • Best Western
    • Radisson Rewards
    • Choice
    • Fairmont
    • Hilton
    • World of Hyatt
    • IHG Rewards
    • Marriott
    • Ritz-Carlton
    • Starwood
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
  •  
LoyaltyLobby
No Result
View All Result
ADVERTISEMENT

Whine Wednesdays: Terrible Sheraton Hotels Case Brussels

by John Ollila
September 23, 2015
Reading Time: 2 mins read
7

Starwood is spending a lot of money trying to give its tainted Sheraton brand a face lift and bring the brand into 21st century.

Whine Wednesdays Sheraton Club Lounges Case Sheraton Brussels

SPG is also running two promotions trying to get members to check out the brand by giving out free nights (read more here and here). Starwood is also trying to promo the Sheraton Club “experience”.

The problem is that many of the Sheraton hotels are still a complete disgrace and should have nothing to do with Starwood unless brought up to brand standards.

ADVERTISEMENT

Here are the issues:

1. Rooms from 1980’s

I don’t recall when was the last time I was in as old Sheraton as this one in Brussels. I did stay at some Sheraton in Denver few years ago where the suite décor was like grandma’s place.

2. Club Lounge

The evening set up was an utter disgrace although they had wine and beer for those that wanted to have an adult beverage.

3. Internet

The internet was unstable for the duration of the stay. It went down every few minutes.

4. Technology

The multifunction machine in the club was so “new” that it couldn’t be used to scan a document. The front desk was unable to do it either unless they could email it to me (and leave copies on their email server). They refused to allow me to scan it and save on an USB stick.

Conclusion

This is the problem when all of these companies went “asset light” and the owners are not willing to put up the cash required to bring up the properties up to brand standards. It wouldn’t surprise me if this hotel becomes Holiday Inn/Wyndham and a few years down the road, a Ramada.

Starwood (or any other asset light operator) cannot kick these hotels out because they would lose the revenue from these properties while giving lip service about their updated services at the same time.

Sheraton Brussels has nothing to do with the Sheraton brand that Starwood advertises and promotes currently.

Previous Post

Southwest Airlines: Flight Attendant Encounters Medication Side Effects – Slurs And Falls Asleep During Safety Briefing

Next Post

SPG 10,000 Bonus Starpoints For Staying At All Starwood Brands In 2015

Related Articles

Whine Wednesdays: Centralized Hotel Elevator System With External Floor Selection

Whine Wednesdays: Centralized Hotel Elevator System With External Floor Selection

Sebastian Powell
May 18, 2022
18

Our Whine Wednesday topic today is related to hotel elevators and those properties that have chosen to install a centralized...

Whine Wednesday: International To International Transits In Mexico

Whine Wednesday: International To International Transits In Mexico

John Ollila
February 9, 2022
25

Oh boy, was I in for a surprise in early January when I had a ticket on AeroMexico from Brazil...

Whine Wednesdays: Guests Stealing From The Lounge – Case Sheraton Grand Rio De Janeiro

Whine Wednesdays: Guests Stealing From The Lounge – Case Sheraton Grand Rio De Janeiro

John Ollila
January 12, 2022
39

How often do you see a guest arriving in a club lounge with two grocery store-sized plastic bags and start...

Upgrade Your Travel IQ

Make the most of your travel with our free and daily newsletter with the latest hotel and airline news and promotions.

We do not sell or share email addresses.

ADVERTISEMENT

Trending

Entering Indonesia Through Bali In May 2022
Travel News

Entering Indonesia Through Bali In May 2022

May 22, 2022
Chaos Reigns: What The Heck Is Going On At Canadian Airports As Lines & Passenger Riots Escalate?
Airports

Chaos Reigns: What The Heck Is Going On At Canadian Airports As Lines & Passenger Riots Escalate?

May 23, 2022
World Of Hyatt Globalist Breakfast Benefit: Reminder That Gratuities Are Always Included!
Featured

World Of Hyatt Globalist Breakfast Benefit: Reminder That Gratuities Are Always Included!

May 22, 2022
Hilton Go Employee And Friends & Family Rate Plans
Hilton Honors

Hilton Go Employee And Friends & Family Rate Plans

July 25, 2021
Thailand Contemplates Scrapping “Thailand Pass” Entirely
Featured

Thailand Pass Changes June 1, 2022 (Gone For Thais)

May 20, 2022

Top Categories

  • IHG Rewards Club
  • Hilton Honors
  • Marriott Bonvoy
  • Accor ALL
  • Airfare Of The Day
  • Starwood Preferred Guest (SPG)
  • Hyatt – World of Hyatt
  • American Airlines – AAdvantage
  • Travel News
  • United Airlines – Mileage Plus
ADVERTISEMENT

All Categories

In Case You Missed It

Singapore Airlines Spontaneous Escapes June 1 – 30, 2022 (Book By May 31)

Singapore Airlines Spontaneous Escapes June 1 – 30, 2022 (Book By May 31)

May 17, 2022
Radisson Hotels Americas 30% Off Premium Room Sale For Stays Through June 30, 2022 (Book May 19)

Radisson Hotels Americas 30% Off Premium Room Sale For Stays Through June 30, 2022 (Book May 19)

May 19, 2022
Marriott Mexico 20% Off Hot Sale For Stays Through December 31, 2022 (Book By May 31)

Marriott Mexico 20% Off Hot Sale For Stays Through December 31, 2022 (Book By May 31)

May 23, 2022
Qatar Airways Up To 10% Off Through June 30, 2022 (Book By December 15)

Qatar Airways Privilege Club Double Avios Through December 31, 2022 (Book May 23 – June 5)

May 23, 2022
Choice Privileges July 4th Bonus Points Package For Stays June 30 – July 5, 2022 (Book By May 31)

Choice Privileges July 4th Bonus Points Package For Stays June 30 – July 5, 2022 (Book By May 31)

May 17, 2022
ADVERTISEMENT

Since 2011, we have been helping millions of visitors like you untangle travel loyalty programs for free upgrades, flights and hotel nights.

Facebook Twitter Youtube Instagram

Site Navigation

  • About LoyaltyLobby
  • News
  • Reviews
  • Airfares
  • Contact Us

Hotel Promotions

  • Accor
  • Hilton
  • IHG Rewards
  • Marriott
  • World of Hyatt

Sign Up For Our Newsletter

Our free daily newsletter sends you the latest information on hotel and airline programs.

We do not share or sell email addresses.

Site & Contents ©2011-2022 LoyaltyLobby.com
Terms of Use & Privacy Policy

  • News
  • Hotel Promotions
    • Accor
    • Best Western
    • Choice
    • Fairmont
    • Hilton
    • IHG Rewards
    • Marriott
    • Radisson Rewards
    • Ritz-Carlton
    • Starwood
    • World of Hyatt
    • Wyndham Rewards
  • Reviews
  • Contact Us
  • Blog View
No Result
View All Result

© 2011–2021 LoyaltyLobby.com - Site & Contents