SLS Las Vegas that was once part of Hilton Curio Collection launch hotels has signed up a contract with Starwood to become Tribute Portfolio hotel. The SLS Las Vegas’ LUX Tower will become W Las Vegas in 2016
Here’s the press release from Starwood:
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today announced its single largest addition of hotel rooms in North America since pre-recession with the signing of SLS Las Vegas on the world-famous Las Vegas Strip and Sahara Boulevard. Owned by Las Vegas Resort Holdings, LLC, the three distinct hotel towers, encompassing more than 1,600 guestrooms and suites, will be branded by the end of this year under Starwood’s recently launched Tribute Portfolio, while the 289-room “LUX Tower” will be converted to a W Hotel upon completion of a renovation in 2016. The W Las Vegas conversion will include the addition of a W Living Room (the W brand’s take on the traditional hotel lobby), a dedicated entrance for W guests, nearly 14,500 square feet of new W-branded meeting and event space, signature Away® Spa, FIT® state-of-the-art fitness center, and an exclusive outdoor WET® pool deck and bar. The other two hotel towers, comprising 1,324 rooms, will be operated as SLS Las Vegas, a Tribute Portfolio Resort.
“SLS Las Vegas, with some 1600 rooms, is a milestone addition to Starwood, growing our total footprint worldwide by nearly half a percent with a single signing,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts on an interim basis. “This is a perfect example of what Tribute Portfolio was designed to do—bring the power of Starwood to great independent hotels, while giving our Starwood Preferred Guest® members and global guests more access to sought after destinations around the world. It also allows us to debut our iconic W brand on the world famous Las Vegas Strip, an incomparable stage for the dynamic energy and vibrant scene of W Hotels.”
W Las Vegas, truly a “hotel within a hotel,” will be managed by Starwood, while the remainder of the property, including the additional hotel towers, casino, food and beverage outlets, and nightlife venues, will continue to be managed under the direction of Scott Kreeger, the hotel’s President and Chief Operating Officer.
“Everything is bigger in Vegas, and SLS Las Vegas is no exception,” said Kreeger. “With more than 1,600 guestrooms, numerous bars, restaurants and nightlife venues, a world-class casino, and 80,000 square feet of meeting and event space, SLS Las Vegas is a standout property. We look forward to partnering with Starwood to soon debut the W brand, a terrific complement to the SLS and a fabulous addition to the Las Vegas Strip.”
Designed by Gensler in consultation with Philippe Starck, SLS Las Vegas offers:
- 1,613 guestrooms, including 120 suites
- Eight restaurants, such as Bazaar Meat by José Andrés and Katsuya by Starck
- Three nightlife and entertainment venues
- Two pools
- 80,000 square-feet of flexible indoor and outdoor meeting space
- 54,000-square-foot casino, including a William Hill sports book
“We have long wanted to increase our Starwood presence in Las Vegas, a much desired destination for our SPG® members, who occupy 50% of our guestrooms on any given night,” said Allison Reid, SVP, North America Development, Starwood Hotels & Resorts. “The signing of SLS Las Vegas not only allows us to expand our footprint and give our members more options on the Strip but also speaks volumes to the power of Starwood’s brands and our industry-leading distribution, loyalty and sales platforms that will contribute to the success of this landmark property.”
Let’s hope that the SLS Las Vegas can get its act together. When the hotel was part of Hilton, many of the elite level guests were not in any shape or form satisfied with the mostly indifferent service received at the hotel. They should really retrain the employees.
The another major complain is the size of the rooms. They took the old hotel, closed it for quite some time to give it a refurb and launched it as SLS. Didn’t work out too well.
It remains to be seen if they can really make the LUX Tower a W hotel or if it ends up being more like an Aloft….
Also this demonstrates the problem with these soft brands such as the Marriott’s Autograph Collection, Hilton’s Curio Collection and Starwood’s Tribute Portfolio. The hotels get to keep their identity and it very easy for them to cancel the affiliation compared if they had been branded as Hilton, Marriott or let say Sheraton.