Southwest Airlines has a new offer for buying or gifting Rapid Rewards points and getting 40% bonus until January 3, 2016.
You can access this offer on Southwest’s buy Rapid Rewards points website (handled by Points.com)here.
The price of a Rapid Rewards points purchased under this at the max level offer is 1.96 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares and 0.83 cents for Business Select fares. Southwest further devalued the value of Rapid Rewards points on April 17, 2015 (read more here)
It makes no sense whatsoever to purchase Rapid Rewards points at 1.96 cents each, when the maximum value that you can get out of them is capped at 1.4 cents each.
The only time I could consider buying would be if I would need to top off an account (small number of points) for an award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points and ticket are cancelable.
Buying points purely because they are on sale doesn’t often makes much sense. This is one of those sales that is very difficult to justify unless you need to top up your account for an award.
Here are the terms and conditions of this offer:
Offer is valid between December 18, 2015, 12:00:01 a.m. CST and January 3, 2016, 11:59:59 p.m. CST. Member will receive 40% more bonus points when they purchase points. When gifting or transferring points, the recipient will receive 40% more bonus points when the member gifts or transfers points. A valid Credit Card is required to buy, gift, or transfer points. Purchase thresholds must be met on a per transaction basis, in order to qualify for bonus points. Transactions are non-refundable and non-reversible. Purchased/gifted/transferred points and bonus points do not count towards A-List, A-List Preferred, or Companion Pass qualification. Points can be purchased in blocks of 1,000 and a daily maximum of 60,000 points can be purchased or gifted by a Member with no annual maximum. Prices are in U.S. Dollars and include all applicable taxes.