Alaska Airlines is an airline that has partners with number of airlines from various alliances while remaining outside of one. The beauty of this is that you can use their miles on number of airlines including Emirates.
Alaska Airlines have increased the number of miles required for awards on Emirates flights by up to 100% overnight without giving any prior notice to its program members.
You can access Alaska’s web page award charts here.
Here are the changes:
Europe NEW (No Changes)
Europe OLD (No Changes)
It is sad that Alaska Airlines ups the number of MileagePlan miles required for Emirates awards by up to 100% without giving ANY prior notice to its program members. It would have been an honorable thing to do so that people had had chance to burn them at the lower levels.
This just proves that you cannot trust Alaska Airlines. If you have to do negative changes to your program or award charts, let your members know in advance. That is the right thing to do. Obviously Alaska Airlines doesn’t care or is just plain greedy.