A while ago Delta Airlines announced that SkyMiles members now have the option to redeem Skymiles for alcoholic premium beverages at the bar, apparently that also includes top of the line champagne!
When I first read about the announcement I wasn’t very excited about it because it’s been a while that I have seen domestic U.S. clubs where it would be worth it to even pay a penny for Food and Beverage.
Delta has some more information on their website (access here).
You can now redeem miles for hand-crafted cocktails, premium wines, top-shelf spirits and more at THE BAR at Delta Sky Club*. Simply order your premium drink, then swipe your boarding pass or membership card to redeem your miles. Look out for this benefit at all locations featuring THE BAR by summer 2016.
Available at the following SkyClub Locations: San Francisco, Washington D.C. (DCA), San Diego, Los Angeles, Minneapolis (Gates F/G), Atlanta.
The pictures my friend sent me were taken in San Diego.
Here is a redemption value chart:
I leave it to you to decide how to value Delta Airlines miles these days. I personally think that after all these cutbacks and devaluations and flexible pricing schemes SkyMiles did, redeeming 25,000 miles for a bottle of Dom Perignon might not be a bad value after all.
It would make zero sense to redeem miles for such items from programs where miles have a significant redemption value for flights such as AAdvantage or even United Mileage Plus. The situation with Delta SkyMiles is different. The redemption value for SkyMiles in terms of flights is a bad joke these days, especially for Deltas own flights. I like Deltas product, both the inflight and ground products such as lounges and checkin areas at their hub airports.
The current advantage in product quality however let Delta become cocky with their frequent flier program, forcing the customer to decide if they prefer a good product or a good mileage program. What is your decision?