Virgin America that is being acquired by Alaska Airlines made an announcement today regarding changes to its Elevate program effective immediately.
Virgin America members can now earn Silver or Gold elevate status based on the number of flights they take including award ones plus enhanced Elevate point earnings for Silver and Gold members.
You can access Virgin America’s website here.
Silver members will now earn 50% bonus instead of 25% and Gold members get 140% bonus instead of 100% (note that there is a typo on the chart that Virgin America sent out).
Silver status requires 20,000 status credits or 15 flights and Gold status 50,000 status credits or 30 flights. Award flights will count towards the status.
I would really be surprised if they would be able to integrate Elevate program to Mileage Plan at the start of 2017 considering that the purchase hasn’t even gone through yet.
Seems that Virgin America tries to make sure that Elevate members are not ditching the airline while the merger process with Alaska Airlines goes forward.
The culture of these two airlines and the service provided are very different. Difficult to see how Alaska Airlines can win over the Virgin America customers.