Taiwan’s EVA AIR has been presented with the coveted Skytrax Five Star Airline Award today, making them the 8th airline in total bearing this title.
EVA AIR worked hard over the years to create a very well rounded product, especially in Business Class (Royal Laurel Class) which now includes comfortable lie flat seats of the latest generation, Rimowa amenity kits and the last two times I traveled with them even Dom Perignon champagne.
China Aviation Daily (access here) reported today about the ceremony in Taipei.
EVA Air has been Certified as a 5-Star Airline by Skytrax, the world’s leading airline and airport rating agency. In an Award ceremony at the Taipei Marriot Hotel on June 15, 2016, Skytrax presented the 5-star Airline Certification to EVA Air.
Speaking at the 5-Star Airline Certification, Mr Steve Lin, Chairman of EVA Air said: “All of us at EVA Air are deeply humbled by this important award. Skytrax 5-Star Rating is a great honor and also a great responsibility. It is extremely gratifying that all of our hard work to keep quality service and safety as our top priorities is recognized. The Skytrax 5-Star Rating is truly an award shared by every single EVA staff member and employee. At the same time, this prestigious rating reminds us all that we must never lose sight of our commitment to being the best or falter in our quest to continually improve and innovate.”
The group of airlines which have previously received this award is relatively small:
The current Certified 5-Star Airlines are ANA All Nippon Airways, Asiana Airlines, Cathay Pacific Airways, EVA Air Garuda Indonesia, Hainan Airlines, Qatar Airways and Singapore Airlines.
While most of these airlines certainly provide a very high standard of service and product quality you find a few outliers such as Garuda Indonesia and Hainan Airlines in the group. I flew Garuda First and Hainan Business Class before – they were alright but not in the same class as Cathay, ANA or Singapore Airlines.
The other rationale behind these awards is the background of Skytrax itself. They are a consulting company. On their website (see here) the profile says:
Skytrax, established in 1989, are specialist Research Advisors to the air transport industry, based in London, UK. Skytrax undertake qualitative Product, Service and Passenger audits and research studies for airlines, airline alliances, airports and related air transport suppliers across the globe. Skytrax provide a unique depth of experience and knowledge of this specialist market
One of the questions that inevitably comes up in terms of rankings and awards is which of the winners were clients of Skytrax in the past and how big were the projects assigned by them. I can see a conflict of interest here when a company on one hand does consulting projects for clients in an industry which is being rated and awarded.
I’m happy for EVA AIR and as I said above they have a very solid if not to say great Business Class product based on my personal experience. As far as these Skytrax Awards go though I take it with a grain of salt as I’m having a problem in the integrity of their rating and award process.