The Accor shareholders approved the purchase of FHRI on Tuesday (read more here) and the FHRI brands of Fairmont, Raffles and Swissotel were immediately available for bookings on AccorHotels.com website.
There are absolutely no benefits of booking these hotels on Accor’s website beyond the apparent Best Price Guarantee that promises to match the lower price and give you another 10% off (if someone ever manages to looks at the claim at the hotel).
You can access Accor’s website here.
Accor’s new brand portfolio:
Accor has put the Fairmont and Raffles brand with the Softel and Swissotel with their MGallery, Pullman, Grand Mercure and Sebel.
AccorHotels.com Hotel Display:
It is really a surprise that Accor was able to include these FHRI brands to its hotel search so fast. There are no Le Club AccorHotels benefits for booking these brands on Accor’s website, however, beyond Best Price Guarantee.
It is interesting to see how Accor is going to integrate these three brands into its Le Club AccorHotels loyalty program and what benefits Silver, Gold and Platinum members can expect to see at Raffles, Fairmont and Swissotel hotels.
Fairmont has been very protective of its club lounges, although I have received an access to them most of the time. This is not benefit of the program at all. The upgrade certs that Fairmont Platinum members get allow upgrades to better rooms or suites but the Gold level is always excluded (this is the name that Fairmont uses for their lounges).
I believe that Swissotel Circle does allow lounge access for those that have spent some considerable time at their properties.
Let’s hope that Accor doesn’t try to rush the integration of these programs and alienate the loyal Fairmont and Swissotel members in the process.