You cannot normally convert airline miles (or points) to hotel loyalty program points but there seems to be an exception with Smiles (Brazilian based program tied to GOL) and Le Club AccorHotels.
Le Club AccorHotels is offering bonus points for people that convert Smiles to points between September 23 – October 7, 2016.
You can access this offer on Accor’s website here.
You can usually convert 30,000 Smiles to 10,000 Le Club AccorHotels points. Under this promotion Le Club AccorHotels gives you an additional 10,000 bonus for a total of 20,000 points for every 30,000 Smiles converted. You can earn the bonus a maximum of three times.
You have to remember that all the points earned or deposited to ones Le Club AccorHotels account will count towards Silver, Gold and Platinum status until the end of this year. Only the base points earned and nights will count starting on January 1, 2017 (read more here).
Platinum status requires 25,000 Le Club AccorHotels points, which is just 5,000 more than you would get when making only one 30,000 Smiles to Accor conversion.
I wouldn’t say that everyone should go and open a Smiles account, buy some Smiles and then convert them to Le Club AccorHotels points. If you happen to live in Brazil, this is easy to do. Those that live elsewhere not necessarily so.
There were some previous Smiles sales (they do sell them at discount as well every once in a while) during which some international purchases were declined or accounts frozen shortly afterwards.
Also, Smiles may require voice verification for Smiles to Le Club AccorHotels points conversions which could be tricky for those not living in the country.
Here are the terms and conditions of this offer (Google translate from Portuguese):
1. The offer Earn up to 10,000 bonus points transferring your miles Smiles! Is to provide 10,000 extra points for every 10,000 Le Club Accorhotels points (30,000 miles Smiles), transferred during the offer.
2. The offer is valid from 23 / 09/2016 to 10/07/2016 . Are valid for bonus transfers made up to 23:59 minutes of the day 07.10.2016, Brasilia time
3. The offer is valid only for members who have received the offer Earn up to 10,000 bonus points transferring your miles Smiles! , E-mail, sent by firstname.lastname@example.org, on 09/23/2016
4. the associate will be subsidized up to 3 times, that is, will be considered for subsidy only the first 30,000 Le Club Accorhotels points (90,000 miles Smiles) transferred during the offer period. Thus, the maximum bonus will be 30,000 Le Club Accorhotels points per customer.
5.The bonus shares held by 10,000 Le Club Accorhotels points transferred (30,000 Smiles miles), with no partial rebate if the customer does not reach the quota.
6. The bonus will be available in Le Club Accorhotels account associated within 50 days after the end of the offer.
7. It is not necessary to perform a single transfer to participate in the offer. The bonus will be calculated by the total of points transferred during the period of the offer, regardless of the number of transactions carried out.
8.The transfer points must be made exclusively between same ownership accounts.