When I was flying on the Emirates A380 from Singapore to Melbourne last night and was browsing my Facebook, there were quite a few mentions to the new ad featuring Jennifer Aniston (the Friends star).
Emirates had its first campaign featuring Jennifer year ago and you should start seeing the commercial above hitting the airwaves soon. Etihad uses Australian actress Nicole Kidman to promote its inflight services and their A380 first class cabin.
Emirates also released the following two videos of the ad shooting:
Making of the Emirates and Jennifer Aniston commercial
Exploring the A380 in the Jennifer Aniston commercial
Here’s the 2015 ad (poking fund of the US airlines):
And here’s the Etihad one with Nicole Kidman:
It is rumored that Jennifer Aniston made $5 million from this ad alone. Emirates must have been very happy with the success of the previous one.
Not everyone was happy that an American actress was promoting the product of the Middle Eastern airlines with whom the US airlines are competing with. I would say that the US airlines should just up their game to be able to compete.
Overall, I would say that Emirates soon need to do cabin refresh in business and first class. The first class one was great when it was first introduced many moons ago but feels dated today. Same goes for the business class seat and the fake golden finish.
Also, the Emirates lounge in Singapore almost reminded me of the horrors of United lounges albeit with much better F&B. They should do some heavy refresh with their foreign lounges to bring them to 2016.