Wyndham Rewards canned their Starwood Preferred Guest status and points match times 4 “Loyalty Intervention” program today before it even went live (read my original piece here).
The aim was to get Gold and Platinum members matched to a similar level with Wyndham Rewards plus get the SPG members to donate their Starpoints to a charity and Wyndham Rewards would then deposit four times the points to their matched account.
Here’s how the match was supposed to work:
- On Tuesday, October 11 from 12p.m. – 11:59p.m. EST, SPG members have the historic opportunity to donate their points to charity in exchange for 4x the points with Wyndham Rewards – plus a status match.
- To participate, members simply need to donate their entire SPG point balance to their preferred charity, and then send proof of their donation to Wyndham Rewards by sending screen shots to email@example.com.
- Two screen shots are required – one showing confirmation of the point donation and a second showing the member’s account activity page with a zero balance.
- There is no cap on how many points members may donate or earn. Members may expect to receive the points and match within 10 days.
Here what their PR agency sent us before the offer was supposed to go live:
Today’s Wyndham Rewards trade up was offered in the spirit of generosity. Before the offer even began, there were obvious and significant examples of fraud. Much to our dismay and disappointment, we have to cancel this promotion. We will, however, make a donation of 5 million Wyndham Rewards points to charity as the work they do on behalf of others is real magic.
Here’s what Wyndham Rewards posted on their website (access here):
This was an extremely ill-planned promotion, however, with good intentions. There would have been no way for Wyndham Rewards to authenticate the documents sent by SPG members.
SPG members (like I wrote on the earlier piece) are accustomed to more upscale properties than what Wyndham portfolio offers and converting Starpoints to Wyndham Rewards points (my personal opinion) would have been no deal at all.
Let’s hope that Wyndham Rewards honors the deal for those that really donated their Starpoints to charity.