Southwest Airlines has a new offer for buying or gifting Rapid Rewards points and getting 30% to 50% (account specific bonus) until November 1, 2016.
You can access this offer on Southwest’s Buy Rapid Rewards points website (handled by Points.com) here.
Price of Rapid Rewards point at 40% bonus:
My account was targeted at a 40% bonus and the price of a Rapid Reward point at this level is 1.96 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares and 0.83 cents for Business Select fares. Southwest devalued the value of Rapid Rewards points last time on April 17, 2015 (read more here)
It makes no sense whatsoever to purchase Rapid Rewards points at 1.96 cents each, when the maximum value that you can get out of them is capped at 1.4 cents each.
The only time I could consider buying would be if I would need to top off an account (small number of points) for an award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points and tickets are cancelable.
Buying points purely because they are on sale doesn’t often makes much sense. This is one of those sales that is very difficult to justify unless you need to top up your account for a specific award.
Here are the terms and conditions of this offer:
Offer is valid between October 11, 2016, 12:00:01 a.m. CST and November 1, 2016, 11:59:59 p.m. CST. When the Member purchases Rapid Rewards points, the Member will receive the percent bonus points specified on the landing page once the Member logs into their account. When the Member gifts or transfers Rapid Rewards points the recipient will receive the percent bonus points specified on the landing page when the Member logs into their account. A valid Credit Card is required to buy, gift, or transfer points. A minimum 5,000 points purchase threshold must be met on a per transaction basis, in order to qualify for bonus points. Points can be purchased in blocks of 1,000 and a daily maximum of 60,000 points can be purchased or gifted by a Member with no annual maximum. Transactions are non-refundable and non-reversible. Offer is only valid for member receiving this email. Purchased/gifted/transferred points and bonus points do not count towards A-List, A-List Preferred, or Companion Pass qualification. Prices are in U.S. Dollars and include all applicable taxes. Please allow 72 hours for points to post to the applicable Rapid Rewards account. All Rapid Rewards rules and regulations apply. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points and awards. The number of Rapid Rewards points needed for any particular Southwest flight is set by Southwest® and will vary depending on destination, time, day of travel, demand, point redemption rate, and other factors and are subject to change. Visit www.southwest.com/rrterms for full Rapid Rewards Program Terms and Conditions.