A LoyaltyLobby reader from Germany emailed me a question regarding SPG Lifetime Gold status mapping to Marriott Rewards Gold.
Here’s the email from the reader:
Hello from Germany!
I am SPG lifetime Gold member and asked Marriott to match my status.
Please find the answer concerning the liftime status topic. Its a pity!!!!!
Thank you for contacting Marriott Rewards. You are currently a Gold Elite member. Thank you for your valued loyalty and continued patronage.
Our loyalty programs Marriott Rewards and Starwood Preferred Guest are remaining separate at this time. Please note that only the current elite status level is being matched between programs. At this time, we do not have information regarding how this will affect the lifetime status in the future.
If there is anything else I can assist you with, please reply to this email.
Both Marriott Rewards (read more here) and Starwood Preferred Guest (read more here) programs have lifetime status program for their respective elite status levels. I also wrote a piece about lifetime mapping between the programs (access here).
Marriott Rewards lifetime Platinum requires 750 nights + 2 million points points earned over the membership (can be from any sources) while SPG’s requirements are 500 nights and ten years as a Platinum member.
SPG lifetime Gold requires 250 nights and five years as elite members while Marriott requires 500 nights + 1.6 million earned points.
SPG Gold requirements are more inline what Marriott requires for their lifetime Silver. Both require 250 nights.
Currently Marriott Rewards and Starwood Preferred Guest programs are run separately. There will be no change to this before the end of 2017 at the earliest. You can, however, link your Marriott Rewards and Starwood Preferred Guest accounts for point transfer and status match purposes.
Reader’s SPG Gold status maps to Marriott Rewards Gold per published guidelines.
When I had a conference call with Marriott and SPG after the merger was completed, I was assured that Marriott would honor the lifetime statuses of the SPG program. I would be surprised if they wouldn’t match the SPG lifetime Gold to Marriott one when the programs are merged.
It will be interesting to see over the next two years how the Marriott/Starwood merger will play out. SPG members are very vocal and like their benefits. It is very difficult for Marriott to integrate SPG members into their Marriott Rewards program without alienating members in the process.
I am certain that the reader’s lifetime SPG Gold status will eventually be matched to the Marriott one sometime in 2018. The reader in the meantime can enjoy Marriott Gold benefits merely by linking accounts like he has done.