InterContinental Hotels Group, usually referred to just IHG, today refreshed the logo it uses.
You may have noticed the new IHG logo used on the website where it was rolled earlier today (the Android app still uses the old one).
You can access IHG Rewards Club here.
READ MORE: IHG Rewards Club Rate & Bonus Points And Miles Promotions
Here’s statement form the IHG Global Spokesperson:
We use digital content to enhance the guest experience at all stages of the Guest Journey (Dream, Plan, Book, Stay and Share), and are in the process of refreshing the IHG corporate brand specifically with mobile in mind. This will help ensure that our logo stands out more sharply in a channel that today delivers over half of all visits to our websites.
Conclusion
This logo change is more evolutionary than revolutionary. Companies tend to update their logos perhaps once in a decade to reflect the changing design environment.
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Apparently they have too much money to spend….To *me* it looks very 1990’s somewhere between the old AOL and Corel logos;)
The average public is clueless to “IHG”. I endlessly preface “IHG loyalty program” with “Holiday Inn loyalty program”. InterContinental Hotel Group is meaningful. IHG is not meaningful.
Absolutely true. More than half of the IHG hotels are Holiday Inn Express-branded.
I kind of liked the old logo, but the new one is just meh…
Maybe they should fix their busted internet security rather than messing about with the logo.