Shangri-La’s Golden Circle and TAJ’s InnerCircle (how similar names for loyalty programs) have now launched reciprocal benefits and points earnings across programs and call this “Warmer Welcomes”.
Members must link their Golden Circle and InnerCircle accounts for status match purposes and then designate in which program they prefer earning points.
You can access Warmer Welcomes here.
Here are the main benefits:
There is quite a disparity when one moves points from one program to another; 100 Golden Circle points converts to 67 TIC points while 100 TIC points converts to 38 Golden Circle ones.
Obviously it is good that one can now earn points and enjoy status related benefits at both chains, but they are both weak outside of Asia and Indian Subcontinent.