IKEA, the Swedish furniture retailer known for its meatballs, today announced that it would launch a new low-cost airline called FLIKEA.
The FLIKEA plans to acquire excess planes from SAS that the airline no longer needs after selling all the Heathrow slots and repaint them in IKEA colors.
You can book FLYIKEA flights on Expedia’s website (access here).
Here’s the proposed cabin layout:
Dinner service in business class:
The airline also plans to install pancake machines:
Here’s the press release from IKEA:
We’re taking to the skies with the launch of a low-cost airline: FLIKEA!
We’re thrilled to announce plans to launch our own airline in 2019. FLIKEA will be a single-class, low-cost carrier that will travel to may international destinations, and will include the world’s first non-stop flight from Sweden to Australia.
The airline will utilise the five dimensions of Democratic Design unique to IKEA – exceptional form, quality, sustainability, function and price – to reduce aircraft weight and fuel requirements, resulting in a dramatically reduced transit time, lower ticket price, and cutting out the need for any stopover
This new FLIKEA perfectly complements the MOXY brand that the real estate arm of IKEA is developing with Marriott.
IKEA plans to use IKEA Cafe’s to cater the airplanes with Swedish food such as meatballs, gravlax and shrimp sandwiches. The airline is still waiting for an approval from Systembolaget so that mellanöl can be served on these flights.
It is interesting to see what the pricing is going to be when the flights are loaded to be sold.