New Offer For Dormant Virgin America Members: 5,000 Alaska Mileage Plan Miles For The First Flight Activity

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Virgin America Elevate has sent an email to some of their dormant members (myself included) offering 5,000 Alaska Mileage Plan Miles for new members taking their first flight.

This offer isn’t as attractive as the last which offered 10k Miles but at least this time around I got an email and was actually targeted.

Since the merger of Alaska Airlines and Virgin America (which will soon cease to exist as a brand) both companies have been working on aligning their loyalty programs, getting Elevate members to sign up for Alaska Mileage Plan.

The email reads:

… On March 22, we shared our vision for the future of Alaska Airlines and Virgin America. As we roll out big plans for new guest experience and service enhancements, Virgin America and Alaska will become one single brand sometime in 2019 under the name Alaska Airlines. We look forward to bringing you an exciting future of new markets, products and perks.

One of Alaska’s great strengths is its award-winning loyalty program, and on January 1, 2018 Alaska Mileage PlanTM will become the sole loyalty program for both airlines. Rest assured, any Elevate points you’ve earned are safe and, even if you take no action, they will transfer automatically into Alaska Mileage Plan in early 2018. Now is the time to score big with Mileage Plan and snag more miles with a sweet bonus offer for new Mileage Plan members. …

Then there is the offer for 5,000 Mileage Plan miles for new members who sign up until 30th April 2017 and complete a qualifying flight until the end of September.

This email only has a personalized link so if you want to check if you received it then check the inbox of your email registered with Elevate.


I already have a Mileage Plan account so no reason really to open another one. Of course I could and just merge the accounts later but is it really worth it? At least it’s an option.

Alaska Airlines Mileage Plan is a decent program for both earning and redeeming miles. I don’t consider it much of a loss that Virgin America Elevate will be merged into MP at this point.