IHG Rewards Club (or Priority Club before the name was changed) advertised for years that points never expire. Well. They never expired until IHG decided that they will if no “earn” or “redeem” activity for 12 consecutive months.
IHG Rewards Club made the expiry change on April 13, 2015 (read more here). This meant that the first time points could expire due to inactivity was May 1, 2016. Those that made effort to extend their points 12 months ago and haven’t had any qualifying activity since then should act soon.
You can access IHG Rewards Club here.
So, I went to the IHG Rewards Club Facebook page to find members that had their points expire. Here was this post from the reader that also sent us the Tweet above:
Here’s another one:
Yet another one:
And I could go on:
Difficult to tell if these emails from IHG Rewards Club went out and, if they did, were they ever received by the members. It would be better if IHG Rewards Club had a softer approach towards those that have had their points expire within the past 12 months. Why couldn’t they reinstate them if the member has a stay?
It is misleading that a program advertises that points never expire for 10+ years (perhaps from the beginning) and then makes a very aggressive change starting to expire them just after 12 months of no qualifying activity.
I just don’t believe that this is a very pro customer move by IHG Rewards Club. Surely they can write off some points every year, but is it really worth it?