Almost two months into the new WORLD OF HYATT loyalty program it appears that many Hyatt hotels found a way to capitalize on this new structure and eliminated even welcome letters or welcome cards.
Hyatt Diamond members used to receive a welcome card from management and welcome letter outlining the on-property benefits at many properties which seems to have now been eliminated by many.
That Hyatt has completely scrapped the Diamond (now Globalist) Welcome Amenity of 1000 points or alternatively a food & beverage amenity is known and has been official policy since inception.
Properties themselves however appear to have also made plenty of cutbacks that used to cost them effort and money.
Many LoyaltyLobby readers have written us emails and Facebook messages over the past weeks asking if this is official policy or of they can complain about certain missing items to the hotel or Hyatt itself.
I’ve had now 14 nights on 9 stays at various Hyatt properties since March 1st and have rarely received welcome letters or cards. Wine in suites has also been scrapped and in most cases not even fruit was provided in the guestroom.
My personal experience based on the following stays:
- Grand Hyatt Bangkok: No welcome card, no benefit letter, small fruit amenity in the Suite
- Hyatt Regency Hong Kong TST: No welcome card, no benefit letter, no fruit amenity
- Grand Hyatt Beijing: No welcome card, no benefit letter, no fruit amenity
- Hyatt Regency Osaka: No welcome card, benefit letter has been provided, no fruit amenity
- Park Hyatt Tokyo: No welcome card on one stay, no benefit letter, small snack amenity
- Grand Hyatt Taipei: No welcome card, no benefit letter, nice fruit amenity has been provided
- Park Hyatt Seoul: No welcome card, benefit letter provided at check in, small fruit amenity
- Hyatt Regency Tokyo: No welcome card, benefit letter provided at regency club, no fruit amenity
- Grand Hyatt Seoul: No welcome card, no benefit letter, no fruit amenity
It’s obvious that the welcome card which Diamond guests used to receive on a regular basis has now been eliminated at many if not all properties. To be honest I don’t really care about the card. The benefit letter on the other hand is important as it usually includes the hours for Club, Gym, Breakfast and other useful information.
The fruit amenity in the room isn’t really that important to me either but in the case of the Grand Hyatt Taipei for example it has nice fruit including good quality banana and oranges that I like to eat that they still send to the room. Park Hyatt Tokyo used to send a delicious Japanese pear that I haven’t seen for the entire 2017 (multiple stays).
It’s obvious that both Hyatt and their individual properties are trying to slim down as much as possible. I do have a problem with it however that it now makes zero difference if you’re staying at the Hyatt as a Globalist member (just received their ugly, ridiculous membership card in the mail) or a regular guest who reserved his room via a third party channel. Sure you still get the benefits but the personal touch is gone completely and that is just sad.