Delta Airlines propaganda department is now targeting Jennifer Aniston over her role in a recent Emirates commercial where in one scene she asked for the shower on a U.S. airline and was laughed at by the flight attendants.
Also in a second video Delta has brought back advertising personality Deltalina (a flight attendant) in a similar propaganda flick who is pointing fingers and ‘educates’ travelers.
I really wonder how low Delta will sink or if it’s really a situation at the moment where ‘everything goes’ is their official policy in advertisement!?
John has written about the 15 minute smear video under the fitting title ‘Watch & Vomit’ (see here) and you can access Delta’s page for the announcement including the video here. Fast forward to 7:10 in the video!
I have watched it back then and it was laughable. I realized back then that they did feature Aniston in it but didn’t think much further of it. Apparently now this snippet was picked up by Fox News who published a damning news piece ridiculing the campaign and citing several customers who posted on social media.
You can find the Fox News article here.
… The video, a slick, 15-minute production, was created to educate Delta employees about the supposed unfair practices of the three largest Gulf carriers, Emirates, Etihad and Qatar, and features “the perspectives of Delta employees and executives, as well as experts in trade, economics and aviation,” according to the Delta press release accompanying the video. …
“The Gulf Carriers have destroyed competition in countries worldwide, and now they are targeting the United States with lavish sponsorships and slick advertising,” narrates the video.
Which is where a snippet from an Emirates commercial starring Jennifer Aniston is looped in. The video segment shows Aniston looking for the showers on an American carrier and being laughed at by flight attendants. …
The scene indeed features something everyone who has flown on US carriers knows all too well. The flight attendants hanging out in the galley and slurping their coffee, the the customer comes to ask for something and the crew acts like asking for a service is some outrageous request.
In the scene the flight attendants of an unnamed airlines depicted as a random U.S. carrier laugh in her face after she asks for ‘the shower’.
In the Delta propaganda flick several Delta employees stated that they feel hurt by Aniston taking part in such a campaign and to send such a message in the U.S. itself.
As per the article:
“I’ve always liked Jennifer Aniston,” said the in-flight service crew member identified as Meleia J in the Delta video. “But when I saw that ad, [it was] very hurtful to see that.”
Another, unidentified crew member also comments, “For her to be sending that message inside the United States, it hits me right here as a Delta employee.”
Absolutely ridiculous and comical! Let’s be honest here: This is exactly what would happen. I’d almost love to try it out with a hidden camera on a future international Delta/American/United flight and see how different the reaction would be. My guess is not much.
Then there was the other Delta produced video in response to the Qatar Airways CEO’s remark that on U.S. airlines ‘you’re being served by grandmothers’ (a comment for which he has since apologized in a letter to the Association of Flight Attendants).
You can access that video here.
The message from Delta here is that they are an inclusive carrier, employing people of all ages and orientations. What completely undermines this important message is that they then go on yet another rant that Qatar only exists because of subsidies and that people should contact their political representatives to complain.
At the same time Delta mentions airlines like Singapore Airlines and Cathay Pacific who (as per DL) have lost a lot of their customer base to the Gulf carriers. I don’t hear either SQ or CX publicly whining about it but yes, their recent financial reports show a steep decline. Fun fact though: Singapore Airlines flies Tokyo-Los Angeles, Seoul-San Francisco and Frankfurt-New York JFK. Those are bread and butter routes for Delta but apparently this is ok for them?
To feel ‘hurt’ because an actress is doing her job and stars in a commercial and to make this a personal issue disparaging the character of the individual is just cheap and unworthy of a major corporation to put forward.
Delta and other airlines allied with this laughable campaign should focus on the real issues, stop spending money on such cheap propaganda and improve their own product. While I think that Delta has the best hard product of all U.S. carriers I think the soft product (staff, service) has ample room for improvement.