Many airlines allow business and first class passengers select their preferred in-flight meals in advance of their flights. Some allow greater selection than what is available on actual flights.
Qatar Airways today announced that they have rolled out the “Pre-Select” dining to select First and Business class flights and this service will eventually be available on all long-haul flights.
Here’s the press release from Qatar (access here):
DOHA, Qatar – Qatar Airways is rolling out a bespoke service for its premium class passengers, giving them even more choice and freedom to create a personalised dining experience every time they travel on long-haul flights from Doha.
The new Pre-Select Dining service is being introduced on selected flights to Europe, North and South America, Australia and New Zealand.
Passengers travelling in First and Business Class will have the opportunity to pre-select one main course from the à la carte on-board menu, as far as 14 days in advance and up to 24 hours before take-off. This is in addition to the existing and exemplary Dining-on-Demand service already available for valued First and Business Class passengers.
To pre-select a premium class meal, customers log into ‘My Trips’ on the Qatar Airways website and choose from the seasonal menu available on their flight. Meals can also be ordered through the Qatar Airways mobile app.
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker said: “We are constantly looking for innovative ways to refine and enhance our products and services. Giving our premium passengers the opportunity to pre-select their meals before they fly is another example of our unrivalled on-board experience.
“Our new Pre-Select Dining service follows the introduction of our groundbreaking Business Class seat, Qsuite, earlier this year, which reinforces why Qatar AIrways was recognised as the World’s Best Business Class at this year’s 2017 Skytrax awards. We were also delighted to be named Airline of the Year for the fourth time, encouraging us to continue innovating to offer our unparalleled five-star service.”
The new Pre-Select Dining menu option will take Qatar Airways’ already renowned level of personalised service to new heights and complement the airline’s recently launched new Business Class experience. Premium passengers will now be able to board their flight in the comfort and knowledge that their pre-selected dish is reserved and waiting for them whenever they are ready to dine, giving them more time to relax and enjoy the airline’s superior on-board entertainment and amenities.
Launching on flights departing from Doha, Qatar Airways plans to extend premium Pre-Select Dining to other regions later this year. As well as enjoying unrivalled five-star service, premium customers can also be pampered with amenities from world-class brands such as BRIC’S, Nappa Dori, Monte Vibiano and The White Company. Meanwhile all passengers have access to Oryx One, Qatar Airways’ award-winning in-flight entertainment system which offers passengers up to 4,000 entertainment options from the latest blockbuster movies, TV box sets, music, games and much more.
Qatar Airways operates a modern fleet of 200 aircraft to a network of more than 150 key business and leisure destinations across Europe, the Middle East, Africa, Asia Pacific, North America and South America.
The airline is launching 26 exciting new destinations around the world between now and the end of 2018, including Chiang Mai, Thailand; Rio de Janeiro, Brazil; San Francisco, U.S.; and Santiago, Chile, to name a few.
Multiple award-winning Qatar Airways was this year awarded Airline of the Year by the prestigious 2017 Skytrax World Airline Awards, the fourth time it has won this global accolade. Qatar’s national carrier also clinched Best Airline in the Middle East, World’s Best Business Class and World’s Best First Class Airline Lounge.
It is good that Qatar Airways tries to ensure that passengers’ get their choice of preferred entree by utilizing this “Pre-Select” but this could be done by slightly over catering too.
It is unclear for me from the press release if these are just their regular menu items or if the passengers are able to choose from wider choice of entrees. The latter should be doable and is always my personal favorite.