Eurowings has announced to corporate customers that Air Berlin topbonus status customers will receive access to Lufthansa Lounges when booking the Smart/Best fare classes until March 24th 2018.
While a full fledged status match has already been denied by Lufthansa management at least this offer can be seen as an olive branch to the former Air Berlin customers who are now more or less reliant on Germanwings and Lufthansa.
Important to consider is that this offer is exclusively for Germanwings customers and expressively not for mainline Lufthansa passengers which pretty much signalizes that the company doesn’t see the former Air Berlin status crowd as full value clientele.
This promotion has originally been posted on the German website Travel Dealz (access here) and they quote an email that Eurowings sent to corporate customers.
… Air Berlin Topbonus Gold- und Platinum Member erhalten in dem Zeitraum vom 29.10.2017 – 24.03.2018 auf Flügen mit Eurowings im SMART- und BEST-Tarif kostenlosen Loungezugang. Dafür einfach die Topbonus Card am Loungeeingang vorzeigen und anschließend in ruhiger Atmosphäre und bei bestem Service entspannen. Das Angebot gilt ohne Begleitung. Über eurowings.com/loungefinder finden Sie schnell und einfach die verfügbaren Lounges. …
Air Berlin Gold- and Platinum Topbonus Members who purchase Eurowings tickets in SMART- and BEST fare class will enjoy access to Lufthansa Lounges in the promotional period 29th October 2017 until 24th March 2018. The lounge access is for the cardholder only, guests are not permitted.
You can access the Eurowings Loungefinder on their website here.
The promotional email doesn’t say what lounge type is available under this promotion but my good guess is the Lufthansa Business Class Lounge, not the Senator Lounge.
I expect Eurowings to publicize the new policy / promotion on their website and in emails to all customers as well and I’ll update this post at that point.
Somehow I don’t get Lufthansa’s refusal to offer any kind of consolation price to the Air Berlin status members such as a status match for one year (instead of the usual two years) at least for their Frequent Traveler (Star Alliance Silver) status. On the other hand the customers in Germany have very little to no choice other than now using the services of Lufthansa or their low cost carrier Eurowings.
Yet I’m not sure it helps their cause from a marketing standpoint to demonstrate this position with a certain arrogance. Is it really necessary to separate Eurowings from Lufthansa flights in such a direct way? At the same time one has to realize that the Lufthansa Lounge in Berlin is quite small. I’m really curious to see how full it will get when they start operating the route with the Boeing 747 once a day.