Etihad Starts Hawking Business Class Amenities To Economy Class Passengers

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Etihad Airways, the national airline of United Arab Emirates based in Abu Dhabi, is in search of extra revenue after disastrous investments to bankrupt airlines such as Alitalia and Airberlin (the latter has already folded and closed its shop) that they are introducing paid items for economy class passengers come 2018.

Etihad Starts Hawking Business Class Amenities To Economy Class Passengers

Passengers can purchase specialty coffee, champagne, amenity kit and pajamas (no longer supplied free of charge to business class passengers), and snack boxes.

You can access Etihad here.

Here’s the press release from Etihad:

Abu Dhabi, United Arab Emirates – In addition to its complimentary inflight service and hospitality offering, Etihad Airways has introduced a selection of inflight products aimed at enhancing the travel experience and providing more choice for its guests in Economy Class. The items are available for purchase at attractive prices on a selected number of routes to and from Abu Dhabi.

The new selection includes comfort items such as Christian Lacroix male and female amenity kits featuring exclusive skincare products by pioneering Hungarian skincare brand Omorovicza; Christian Lacroix cotton sleepwear in a range of sizes; Piper-Heidsieck Cuvee Brut NV champagne; Coffee Planet cold brew coffee; and tasty snack boxes with sweet and healthy treats complementing the custom free meal service.

Linda Celestino, Vice President Guest Experience and Delivery, said: “Etihad Airways is always looking at new ways to give our guests more power and control over their experience, through options to customise and personalise their journey.

In addition to providing extra comfort and choice in the air, some of the items are great gift ideas, particularly in the run up to the holiday season. We will monitor guest satisfaction and aim to expand the range of items for sale in the future.”

Items available for onboard purchase:

Paris, London and all Australian sectors in Economy Class:

Ethad Cold Brew

Cold brewed coffee from Coffee Planet: USD 4 / AED 15 a glass

All long haul and ultra-long haul (except US) sectors in Economy Class:

Ethad Champagne

Piper-Heidsieck Cuvee Brut NV champagne: USD 8 / AED 30 per glass

All ULH sectors (except US routes) in all cabins:

Christian Lacroix male and female branded amenity kits with Omorovicza products: USD 22 / AED 80

Ethad Snack Pajama

Christian Lacroix branded sleepwear: USD 35 / AED 130

Ethad Snack Box

In January 2018, a Snack Box featuring both sweet and healthy snacks to suit guests’ differing tastes and cravings will be introduced.

Etihad Airways recently began introducing a range of enhanced services for Economy Class customers, including pay-for lounge access and chauffeur transfers at a number of airports on the airline’s global network, neighbour-free seats and extra-legroom seats.


Many airlines have started to sell products and extra amenities to economy class passengers and Etihad here isn’t starting the trend. It is surprising, however, that they aren’t providing amenity kuts and sleepwear for their business class passengers free of charge.

Not sure what to think of that “snack box” that seems to be loaded with very unhealthy crap. Thought that they could have come up with healthier options.

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