SPG Ambassador Program Welcome Email

Starwood launched an “official” Ambassador program back in 2012 for those consuming 100 or more nights within a calendar year after having it invitation only previously for years (based on revenue – not consumed nights).

SPG Ambassador Reactivation Email

I was part of the program back in 2012 due to number of SPG nights in 2011. As my nights up to December 31, 2017, were correctly reposted today (property incorrectly posted a folio for two rooms I had for four days), I shortly received a welcome email titled “Great News: Your Ambassador Service Has Been Renewed”.

You can access SPG’s web page for Ambassador service here.

READ MORE: SPG Rate & Bonus Points And Miles Promotions

The email doesn’t make much sense because it is implying that I would have had the Ambassador service all the time which is not the case. There is a five year lap between 2012 and 2018.

There has always been this “Contact My Ambassador” link on the account:

But it has only had the number for the Platinum line that I perhaps use once a year.

SPG Ambassador Reactivation Email Contacts


“It’s one of the most personalized benefits available anywhere — a single point of contact who can help make everything fall into place when you travel, who knows your needs and preferences so your travel experience is exceptional every time.”

Is probably the most overpromised and underdelivered marketing promise that SPG has ever made. It probably did work when Ambassador was invitation only level but “collapsed” when the program was opened for all staying 100 or more nights.

Will report about my findings throughout the 2018….