Southwest Airlines has launched new promotion for buying or gifting Rapid Rewards points and getting 40% bonus through January 23, 2018.
You can buy 60,000 Rapid Rewards point in a transaction and this is daily maximum as well. Southwest doesn’t limit the number of points you can purchase in a calendar year.
You can access this offer on Southwest’s buy Rapid Rewards points website here.
Price of Rapid Rewards point at 40% bonus:
The price of a Rapid Rewards points purchased under this at the max level offer is 1.96 cents each.
Does it make ANY sense to buy Rapid Rewards points?
The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares and 0.83 cents for Business Select fares. Southwest devalued the value of Rapid Rewards points last time on April 17, 2015 (read more here)
It makes no sense whatsoever to purchase Rapid Rewards points at 1.96 cents each, when the maximum value that you can get out of them is capped at 1.4 cents each.
The only time I could consider buying would be if I would need to top off an account (small number of points) for an award redemption.
Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points and ticket are cancelable.
Buying points purely because they are on sale doesn’t often makes much sense. This is one of those sales that is very difficult to justify unless you need to top up your account for an award.
Here are the terms and conditions of this offer:
Offer is valid between January 9, 2018, 12:00:01 a.m. CST and January 23, 2018, 11:59:59 p.m. CST. Member will receive 40% bonus points when they purchase a minimum of 5,000 Rapid Rewards® points in a single transaction. When the Member gifts or transfers 5,000 or more Rapid Rewards points in a single transaction, the recipient will receive 40% more points as bonus Rapid Rewards points. A valid credit card is required to buy, gift, or transfer points. Points can be purchased in blocks of 1,000, but a minimum 5,000 points purchase threshold must be met on a per transaction basis, in order to qualify for bonus points. A daily maximum of 60,000 points can be purchased or gifted by a Member with no annual maximum. Transactions are non-refundable and non-reversible. Purchased/gifted/transferred points and bonus points do not count towards A-List, A-List Preferred, or Companion Pass qualification. Prices are in U.S. Dollars and include all applicable taxes. Please allow 72 hours for points to post to the applicable Rapid Rewards account. Prices for the purchase of points are only valid while a Member is currently logged into Southwest.com and such prices are subject to change. All Rapid Rewards rules and regulations apply and can be found at Southwest.com/rrterms. Southwest® reserves the right to amend, suspend, or change the Rapid Rewards program and/or Rapid Rewards program rules at any time without notice. Rapid Rewards Members do not acquire property rights in accrued points. The number of Rapid Rewards points needed for any particular Southwest flight is set by Southwest and will vary depending on destination, time, day of travel, demand, point redemption rate, and other factors and are subject to change.