My 15 year run as a top tier Hyatt member is coming to an end on Thursday next week, although my stays and number of nights with the chain have greatly declined over the past few years.
The last nail in the in the coffin was the World of Hyatt introduction after getting rid of Faster Free night and property specific G1/G2/G3 promotions along with the Diamond amenity. I am not even going to mention the ridiculous WoH status names. Feels that the previous person running the program that was shown the door (Jeff Zidell) decided to run it down (did he get paid by a competitor to destroy it?).
This feels somewhat bitter sweet. I always prefer having top tier status with all major chains (if you count Hyatt as one with their limited international presence) so that I can pick and choose preferred property at any given destination.
Hyatt used to be a great program and can still be reasonable option for those that mainly travel in North America where you have Hyatt Houses and Places all over (if you don’t mind staying at select service properties), although they have decided to run promotions very sparsely (perhaps there is a change).
I remember that when I started with Hyatt’s program back in early 2000’s they had 150 or so hotels and none of these select service ones.
Let’s see if the new program leadership does any damage control. I believe that we won’t see anything before next downturn which is way overdue already.
Everyone should occasionally evaluate their loyalty program participation to see if there are better suited programs around and act accordingly.