Hilton Honors launched back in February a campaign for buying points at up to 100% bonus that ends on Friday (March 16, 2018).
Members can buy up to 80,000 points every calendar year, although this limit is sometimes doubled and it is before any possible bonuses. The bonus during this campaign for non-Hilton Amex cardholders appears to be 80%.
You can access this offer on Hilton’s website here.
Price at 80% bonus (my account was eligible for this):
The price of a Hilton Honors points purchased at 100% bonus is .5 cents each and at 80% bonus like above .56 cents each.
Buying points or miles merely because they are on sale doesn’t make much sense.
The best use of Hilton HHonors points is when the paid rates are through the roof or some of those 5,000 points properties (or lower cat properties that have high paid rates).
Hilton Honors sells points several times a year at 100% bonus or at 50% off. The price of a point purchased during these sales is 0.5 cents each. I prefer these bonus sales because they allow you to buy more points than the off ones.
If your account is not eligible for 100% bonus, I would wait until one of the better offers surface in due course.
Here are the terms and conditions of this offer:
This is an exclusive offer only for Hilton Honors American Express Card Members and is not transferable. The Hilton Honors Points 100% Bonus is available on purchases of Hilton Honors Points made between February 2, 2018, at 12:01am ET and March 16, 2018, at 11:59pm ET. All purchases are non-refundable. Offer is subject to change. Offer cannot be combined with any other offer. Points will be posted to the recipient’s Hilton Honors account within 24 hours of the completed transaction. Points purchased do not count towards elite tier qualification. Points.com and Hilton Honors reserve the right to terminate bonus promotions at any time. All purchases must be made through the Purchase page on HiltonHonors.com. All Hilton Honors Terms and Conditions apply. Hilton Honors™ membership, earning of Points & Miles™ when booking direct and redemption of Points are subject to Hilton Honors Terms and Conditions. Excludes Hampton by Hilton Hotels in Mainland China.