AIrlines like to gift their Premium passengers with perks and extra services to make their travel experience more pleasant. Business/First class amenity kits are an essential part of this perks, and most airlines partner with known designers and premium cosmetic brands to offer their passengers the best of the best.
Meanwhile, in the other side of the curtain, back in economy, things are not as pleasant. Many airlines are on a ferocious race to the bottom when it comes to their economy class products, with high density seating configurations and food/beverages, hand luggage and even disposable headphones for sale On-board, just to mention some examples.
But not every airline treats their economy class passengers as self-loading cargo, and some of them are decided to maintain their level of service to differentiate their product from low cost carriers and the basic economy fares every time more common in traditional carriers.
A nice example is Turkish Airlines. TK has always given their economy class passengers a small and basic amenity kit with eye shades and a dental kit on a small nylon pen pouch, which I always considered a nice touch.
But on my flight from Istanbul to Cape Town in Economy two days ago they totally blew me away. The economy class amenity kit I was given was a nice silver Chopard pouch with all the contents of a business class amenity kit.
The amenity kit included eye shades, ear plugs, a dental kit, Chopard lip balm, socks and slippers! In Economy!
This Turkish Airlines economy class amenity kit puts to shame many business class amenity kits I’ve got on previous flights (Iberia and Lufthansa both come to my mind, but there are more)
It’s good to see that there are Airlines that are still willing to defend their economy class product as we used to know it. A basic amenity kit is inexpensive for the airlines and humanizes the passenger, something most airlines are forgetting in these days.